Job description
Level 3 Digital Marketer
Weekly Hours Worked: 40hrs
About the company:
Poppy’s Picnic is a raw dog and cat food company based in the heart of Wiltshire. But we are not like any other pet food company…
This is a dynamic, entrepreneurial company, featured in The Times as one to watch in the fastest growing pet sector. Since then, the brand has appeared on BBC Dragons’ Den, This Morning, James Martin Saturday Morning ITV the Pet Show and Couples Come Dine with Me. We’ve won awards for our products, our business, our campaigns, and our team.
Dylan Watkins launched Poppy’s Picnic in 2016 after discovering the world of raw food for his own dog, Poppy. He realised there was a gap in the market for a strong, engaging brand with a serious focus on quality and customer service. We take simple, locally sourced ingredients and mix them up to make fresh, natural food for dogs (and soon also cats!). It’s the closest thing to what a dog would choose… it’s what their bodies have evolved to eat. Quite simply, you can’t feed a dog or cat anything better.
Brief job description:
Firebrand Training have an exciting new opportunity for a Digital Marketer Apprentice with Poppy's Picnic a Pet Food company based in Melksham.
Job Description:
We are looking for a confident apprentice to join our creative and dynamic team. The role will focus on the digital marketing side where we are looking to bring skill in house to support the growth of our business.
Your duties and responsibilities in this role will consist of:
- Day to day management of digital marketing channels, including SEO, PPC, email marketing, Google, and Meta ads.
- Define, design, build and implement digital marketing campaigns.
- Understanding digital marketing insights data, interpreting results, and extracting insights to develop and grow campaigns.
- Create and schedule content for paid social and online sales funnels.
- Support new product development with new campaigns.
- Identify and launch new ways of improving customer retention & engaging our audiences.
- Support senior team with website management.
- Support team with market research.
- Support team with general marketing duties.
- Reporting back to colleagues the management team and managing upwards where required.
Qualifications:
5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)
Skills Required:
- Communication skills
- IT skills.
- Attention to detail.
- Organisation skills.
- Customer care skills.
- Problem solving skills.
- Administrative skills.
- Number skills.
- Analytical skills.
- Logical.
- Team working.
- Creative.
- Initiative.
- Non-judgemental.
- Patience.
- Ability to multitask.
Personal qualities:
- A confident manner.
- A quick learner.
Future prospects:
A strong candidate will lay the foundations of their own future in our business, as we open doors and create pathways for high achievers who work well alongside the rest of the team. The opportunity is there for a full-time post at the end of the apprentice period.
Training to be provided:
Firebrand’s sector leading Level 3 Digital Marketer (L3DM) Apprenticeship Programme trains apprentices to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement, and retention.
Apprentices will learn to use Google Analytics, embed marketing and coding principles in the work they carry out, and how social media is impacting the current and future marketing environment.
Firebrands course is delivered either Online (online live instructor led), or face to face in the classroom environment (your choice). Our Subject Matter Experts (SMEs), Learning Mentors (LMs) and world-leading trainers prepare apprentices to work across multiple sectors.
Completion of this apprenticeship will provide learners with the following world class vendor certifications in addition to the Digital Marketer apprenticeship:
- Beginner & Advanced Google Analytics
- CIW Social Media Strategist
- BCS Level 3 Award in Principles of Coding
- BCS Level 3 Certificate in Marketing Principles
Key areas covered are:
- Effective use of Google Analytics
- Principles of Coding and Marketing
- Effective use of social media
IND123
Job Type: Apprenticeship
Salary: £10,138.00-£12,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Melksham, SN12 7QU: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have an understanding of SEO?
- Can you reliably commute to the postcode SN12 7QU within 50 mins?
Education:
- GCSE or equivalent (required)
Work Location: In person
Reference ID: AWI - Poppy's Picnic - Firebrand