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Manager, Digital Marketing

CBI Health is Canada’s leading community healthcare provider, and our passionate team is at the heart of what we do. Every day, our 13,000 staff make a meaningful difference in our clients’ lives as we live the core values that define us: heart, respect, reliability, teamwork and innovation. Along with mentoring and continuous learning opportunities to help advance your career, we are building a culture of inspiration, recognition and celebration for the meaningful work our team does every day, all across the country. Join CBI Health and find where your better begins.

About this opportunity

The Marketing team is looking for a strong communicator to lead our digital marketing strategies that resonate with our online audiences while reflecting CBI Health’s brand, values, and strategic priorities. The Digital Marketing Manager is responsible for engaging our external B2B and B2C audiences, increasing brand awareness online, and executing on our strategic communications objectives. We will look to you to lead and manage robust communications plans and drive efficiencies on a national scale, to streamline and create consistent campaigns and messaging across the network.

The position will oversee and generate a variety of digital and SEO related content including blogs/articles, service and program positioning, social media strategies, and various though leadership series and campaigns. The role also includes managing our digital channels (websites, Google, social, etc.) and setting and managing performance analytics.

Take an inside look at what you’ll do each day

• Manage our digital channels including our website, Google listings, social media, and other online channels.
• Develop, lead and implement digital strategies and content publishing calendars to support corporate objectives.
• Plan and implement digital marketing campaigns which drive engagement, brand awareness and increase audience reach.
• Develop, lead and implement content strategy and look for opportunities to align our digital content campaigns and series with SEO best practices.

• Oversee digital channel and campaign/project performance and reporting including website assets, Google/GA, social, directories, etc.
• Contribute expertise to creative brainstorming and concept development sessions to help increase digital channel performance and engagement.

What you need to be successful

• Creativity, enthusiasm and a passion for marketing and content creation
• Experience with content development, copy editing, and proof reading
• Experience using Google Analytics or other performance reporting tools
• Experience managing websites and using website CMS platforms
• Adobe Photoshop experience an asset
• Ability to coordinate multiple projects under strict deadlines
• Attention to detail, interpersonal skills, and a collaborative mindset
• Minimum 5 years of relevant experience in a corporate setting
• A degree in Communications, Marketing or similar

What CBI Health offers you

• Continuous learning and skills development
• Competitive compensation with comprehensive benefits and rewards package, including group health, dental and vision benefits, paid 100% by the employer
• Hybrid working environment
• Flexible hours, which allow work-life balance and focus on quality of life

About Us

For millions of Canadians, CBI Health is where better begins. We are Canada’s leading community healthcare provider, reliably delivering innovative rehabilitation and home care programs that help our clients achieve their health goals. With 250+ locations and supporting more than 800 communities, people are at the heart of what we do. Every day, all across the country, our 13,000 staff work together to make a meaningful difference in our clients’ lives and help shape healthcare for the better. Learn more at cbihealth.ca.

CBI Health is proud to be recognized by Deloitte as one of Canada’s Best Managed Companies for the 15th year in a row. A huge thank you to all our team members, whose dedication, passion, and innovation have enabled us to achieve this recognition year after year.

CBI Health is committed to providing a diverse, equitable, and inclusive workplace where everyone feels safe and accepted as their authentic selves. We actively seek qualified candidates who share our commitment to equity and inclusion and contribute to the diversification of ideas and perspectives that help us innovate and provide the best possible care to our clients.

We welcome applications from all individuals regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristics that make each of us different.