digital marketing Sheffield, England
Job description
Job title: Marketing Executive (Customer Comms)
Department: Marketing (Retail & logistics)
LOCATION: Meadowhall
REPORTING TO: Digital Marketing Manager
TYPE OF CONTRACT: Full Time / Maternity Cover
PLACES, PEOPLE, PREFER
Our purpose is to create and manage outstanding places which deliver positive outcomes for all our stakeholders on a long term, sustainable basis.
We are a FTSE 100 business with a strong balance sheet and over £13bn of assets under management. But with just 600 employees you’re given the ability to make a big impact and elevate your career quickly.
Our diverse, passionate team of experts works on some of the most ambitious, innovative and sustainable projects in the country – from our high-quality campuses across central London, to some of the top retail schemes in the UK – providing a rewarding career journey where you can shape how you grow.
We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you’ve come to the right place!
In our recent engagement survey 93% of our employees stated they were proud to work for British Land!
THE ROLE
This role is devised to support and promote ongoing marketing opportunities for British Land Retail Customers and to support the achievement of our Commercial objectives.
RESPONSIBILITIES
- In conjunction with the retail calendar, produce a retailer customer comms plan to ensure timely requests for inclusions on campaigns in an easy to use format.
- Identify and execute customer solus marketing opportunities aligned with key retail customers and the retail calendar for impact and showcase stand-out.
- Complete marketing performance evaluation reports against KPIs at the end of each quarter, making recommendations for improvement.
- Filter and prepare all day to day customer content ready for issue across our owned channels by the regional marketing managers.
- Provide digital support services for the consumer email programme, website content fulfilment and social scheduling & reporting.
- Stakeholder liaison: manage and proactively communicate with all stakeholders to fulfil role requirements – sustainability team, property managers, leasing managers, retailers and associated marketing agencies.
- Support the digital marketing executive during annual leave and to ensure service continuity.
- Support the retail campaign development process – highlight opportunities, provide insight, trends and research new developments.
- Manage the customer marketing opportunities packs at each relevant asset, ensuring they are up-to-date, relevant and accessible.
- Support the new customer onboarding process – marketing introduction and opportunities.
REQUIREMENTS
- Excellent organizational and communication skills both written and verbal.
- Will be a confident, pro-active self-starting individual who works well under pressure within a high volume environment.
- Strong attention to detail and accuracy. An inquisitive mind and a drive for continual improvement.
- Solutions driven, innovative and creative thinker.
- Experience in presenting / communicating to a variety of stakeholders.
- Must have good knowledge of Excel, Powerpoint.
- Desirable - experience of email marketing, social platform Hootsuite and CMS website content management.
- Desirable - recognised marketing qualification or prepared to study for one.
- Minimum of two years marketing experience
- Experience working with service providers and agencies.
KEY CONTROLS
- Image library maintenance
- Secure document storage
- Procurement protocols
- GDPR compliance
- Brand compliance
- Budgetary control
OUR SHARED VALUES
our values are what we stand for at British Land, they’re not just a label on the door; they connect us every day to our vision, purpose, and strategy. They help us to promote an inclusive, positive, and collaborative culture. You can read more on our corporate website.
Bring your whole self
Listen & Understand
Smarter together
Build for the future
Deliver at pace
A REWARDING PLACE TO BE
Our People – Just ask anyone why they love working here and they will tell you it’s the people. They’re highly talented, passionate, and collaborative! We thank our people with rewards that feel rewarding; you can review our market leading benefits here.
OUR RECRUITMENT PROCESS
If you enjoy bringing your whole self to work, share our values and are excited about our purpose we’d love to hear from you! We are committed to providing an accessible and inclusive process learn more about our selection process here.
Please note that we endeavour to get back to all applicants within 28 days. If you haven’t heard from us within this period, please assume that you have been unsuccessful on this occasion.
