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This is an exciting opportunity to join a leading, award-winning visitor attraction and make a difference to our digital presence. If you are a creative thinker with a passion for digital marketing, then we would love to hear from you.

We are currently looking for a Digital Marketing Coordinator to join our Marketing team at Noah's Ark Zoo Farm. The successful candidate will report to the Head of Sales and Marketing and will be responsible for creating engaging, best-in-class digital content and developing our digital profile with key audiences through social media, website, and other digital channels.

Days & hours: 40 hours per week, 9am - 5pm Monday to Friday (8.30am - 4.30pm December and January). Plus occasional evenings and weekend work. 4 days per week may be considered.

Key Responsibilities:

• Develop and execute digital marketing campaigns to drive brand awareness, admissions, group visitation, and sales of experiences, adoptions, and memberships.
• Analyse data and produce monthly reports to measure the success of digital marketing activities and make recommendations for improvements and growth.
• Stay up to date with the latest digital marketing trends and technologies and provide recommendations to improve marketing initiatives.
• Manage our website, ensuring that it is up to date, easy to navigate and optimised for search engines.
• Produce regular, engaging, and informative blog articles for the Zoo Blog.
• Work in partnership with the Content Creator and Videographer to continually produce engaging content for social media platforms.
• Manage Google PPC, Meta, and other digital advertising.
• Develop and execute email marketing campaigns to promote Noah's Ark Zoo Farm and its charitable aims.
• Management of CRM system, utilising automated email software. Striving to continually optimise, increase LTV, and make recommendations for improved conversion and engagement.
• Provide adhoc support to the Head of Sales and Marketing and Brand and Engagement Manager.

Other duties:

• Collate expenditure across all digital channels to feed into the overall marketing budget.
• Supporting the Marketing Assistant with IT support and liaison with IT support contractors.
• Carry out other duties which may or may not be related to the job as reasonably requested by the Head of Sales and Marketing.
• Occasional staffing of the office on a rota basis (approx. 1 weekend day per month and occasional bank holidays).
• To support the Marketing team with the achievement of wider marketing goals.

Skills and Experience

Essential:

• 2+ years' experience in Digital Marketing.
• 2+ years' experience in social media management and content creation.
• 2+ years' experience in Google PPC and Meta advertising.
• Proficiency in CMS and email marketing software.
• Excellent organisational and communication skills, both written and verbal.
• Strong analytical and reporting skills.
• Ability to work well under pressure and to tight deadlines.
• Strong attention to detail.
• Proficiency in Microsoft Office.

Desirable:

• Adobe Photoshop skills.
• 2+ years' experience working within a busy Marketing Team.
• 1+ years' copywriting experience for a range of audiences.
• Relevant qualification in Marketing or a related field.
• Experience in the Visitor Economy.