digital marketing

digital marketing Woking, England

Better Placed
Full Time Woking, England 45000 - 17160 GBP ANNUAL Today
Job description

  • Sector: FMCG
  • Contact: Sophie Brocklebank-Fowler
  • Contact Email: [email protected]
  • Client: Client A1 Better Placed
  • Expiry Date: 27 August 2023
  • Job Ref: 52283_1690541584

Fast growing, global consumer goods business!

Main Responsibilities:

Create relevant, best-in-class digital assets

  • Support content development and upload across digital channels, including email, website, retailers.com and Flixmedia platform.
  • Ensure content and assets are optimised and in line with brand guidelines and tone of voice.
  • Monitor performance of the content across different channels and suggest improvements.

Instant App EMEA & ANZ support

  • Help manage content schedule.
  • Upload all assets in line with the planned content schedule.
  • Assist with the creation and implementation initiatives associated with driving traffic and subscriber growth.
  • Monitor performance of the recipes content and collection per market and feed into reports.

Website & Retailer.com support

  • Support in the ongoing population of D2C website including recipe content, blog posts, product, and brand pages.
  • Help ensure website design is consistent and the content is presented in a compelling way that supports good user experience.
  • Support product launches programme and initiatives to reach sales targets.

Email Marketing

  • Assist with creating and updating data capture forms.
  • Help curation of the content to different segments and management of automations.
  • Support Digital Marketing Manager in the execution of email marketing programme.
  • Track campaigns and journeys success against set KPIs.

Affiliate Marketing

  • Support the Digital Marketing Manager in recruiting affiliates and negotiating deals as per programme.
  • Managing the design of creatives.
  • Support in reporting on Affiliate Marketing.

Research & reporting

  • Report on the pre-determined KPIs across all the touchpoints, from email marketing to web/app content.
  • Utilise insights to support DMM on identifying areas for improvement required to reach the KPIs goals.
  • Conduct competitor research to uncover insights and inform future activities.

Ad hoc / administrative tasks

  • Stay up to date with latest digital marketing best practices and technologies.
  • Support Digital Marketing Manager in reporting.
  • Additional task and responsibilities as required.

Qualifications & Experience:

Essential:

  • University degree or higher education qualification (business, marketing, digital or a related subject is desirable).
  • Excellent IT skills.
  • Knowledge in Digital Marketing.
  • Agile methodology experience is a plus.
  • An understanding of user experience & SEO.

Desirable:

  • At least 1 year of relevant experience of an ecommerce platform.
  • Knowledge of WordPress, or similar.
  • Google Analytics experience, or similar.
  • Reporting/learning process experience.

Behaviours & Characteristics:

  • Highly creative, with experience of working in a fast-paced environment
  • Strong attention to detail and accuracy
  • Proven multitasking skills and time-management, ability to manage multiple and concurrent projects
  • Team player, and willingness to learn
  • Excellent written, verbal and image communication skills
  • Self-starter who can work independently to meet deadlines

digital marketing
Better Placed

www.betterplaced.com
Leeds, United Kingdom
Simon Stephens
Less than $1 million (USD)
1 to 50 Employees
Company - Private
HR Consulting
2001
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