Digital Marketing Assistant - Content Marketing Leicester, England
Job description
shoezone has an opportunity for a Digital Marketing Assistant to join our team based at our head office in Leicester. You will join us on a full time (37.5 hours), permanent basis.
Us
We are a town centre, retail park and digital footwear retailer, offering low price and high quality footwear for the whole family. We operate from 340 stores and have approximately 2,550 employees across the UK.
Our store portfolio consists of 239 town centre stores, which stock the core shoezone product range and 58 hybrid town centre stores and 44 larger retail park stores which also stock additional brands such as Skechers, Hush Puppies and Kickers.
shoezone.com, which stocks online exclusive footwear, combined with our store network and marketplaces, ensures a full multi-channel offering for great customer service.
During an average year we sell 14.5 million pairs of shoes per annum at an average retail price of £13.
You
We are looking for an individual to join our digital marketing team, who is highly organised, efficient and a great communicator, who is keen to progress their career in marketing. Ideally with experience in a similar role or a marketing degree, you must have strong copywriting skills and impeccable attention to detail, with the ability to problem solve and help others.
The Job
As a Digital Marketing Assistant, you will be responsible for all digital content on the shoezone website, blog and social media. You will work closely with our digital/SEO agency to ensure that all content is optimised correctly and assist with projects to help drive traffic to shoezone.com.
You will report into the Digital Marketing Co-ordinator but will work alongside the wider team in your day to day tasks.
Aside from specific responsibilities listed below, you may be required to undertake other tasks which help us to deliver a high standard digital experience to our customers.
Responsibilities
- Understanding our brand and customers to write engaging and optimised copy, ensuring it is regularly updated and relevant to the product offering.
- Liaise with our external digital/SEO agency to request & upload optimised informational and functional copy, including proof reading to ensure that this fits with the brands tone of voice.
- Maintain the shoezone blog with new content.
- Populate the social media calendar each week for all active social media platforms.
- Maintain and keep the PR Shots portal up to date throughout the year with imagery and eshots.
- Brief and liaise with the inhouse design team to request graphics for the blog, social media and PPC ads.
- Monitor and report on content and social media performance using Google Analytics.
- General adhoc digital marketing admin.
Benefits
- Profit Share Scheme
- Pension
- 25% Staff Discount
- Birthday Holiday
- Wellbeing Support
- Free on-site parking at city centre Head Office
- Free on-site gym
- Opportunities for progression
