Digital Marketing Apprentice London, England
Job description
Opportunity information
Salary £23000 per year
Duration 13 months
Advert closing date 21/08/2023
Description
Kantar is the world’s leading data, insights, and consulting company. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. We provide insight and inspiration to help our clients, our people and society.
We have a wonderful opportunity to join the Global Sustainable Transformation Practice at Kantar as a digital marketing apprentice to work in a dynamic and passionate team of sustainability experts and practitioners. We are looking for people who have a curiosity about or even some experience of marketing and sustainability.
The Global Sustainable Transformation Practice works with organisations and brands across a range of sustainability challenges to meaningfully define and powerfully activate sustainability strategy. Identifying strategic growth opportunities, crafting purposeful brands, and building future proof capabilities are at the core of what we do.
About the role
You will work closely with the Marketing lead and the team, primarily supporting marketing activities to grow our community and engagement. The role will provide you with knowledge and hands-on learning in digital marketing, internal and external promotion, marketing automation as well campaign creation and execution.
Main responsibilities:
- Social Media Management: Creating, scheduling, and managing posts across various social media platforms.
- Email Marketing: Designing and executing email marketing campaigns, managing subscriber lists, and analyzing campaign performance.
- SEO (Search Engine Optimization): Optimizing website content and structure to improve organic search rankings and drive more traffic to the website.
- PPC (Pay-Per-Click) Advertising: Setting up and managing paid advertising campaigns on platforms like Google Ads and social media advertising.
- Analytics and Reporting: Analyzing marketing data using tools like Google Analytics to measure the performance of digital marketing efforts and identify areas for improvement.
- Webinars and Virtual Events: Organizing and promoting webinars or virtual events to generate leads and engage with the target audience.
- Lead Handoff: Collaborating with the sales team to ensure a smooth handoff of qualified leads for further conversion.
- Sales Content management: Making sure we offer the content needed internally to help sales teams to engage with clients (case studies, one pagers...)
- Intranet Content Management: Ensure that the intranet contains up-to-date and relevant content, including our Practice news, and other resources that employees need. Support global clients on this task.
Must have acheived a C/4 or above in GCSE maths AND english
Personal Qualities / Experience required:
- Curious about Sustainability
- Strong academic background
- Good analytical skills
- Any relevant professional experience a bonus
- Resourceful problem-solver with a high sense of curiosity
- Creative thinker with an eye for design
- Strong interpersonal skills and adept at building relationships
- Excellent work-ethic and time-management skills
- Proficiency with Microsoft Office, in particular PowerPoint and Excel
- Proficiency with Photoshop, Canva
- Excellent level of English for written and verbal communication with clients, vendors, and partners
- Entrepreneurial spirit and tenacity to make a difference
You will undertake the ground-breaking Apprentify Digital Marketer Level 3 apprenticeship.
We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump-start your career and make you stand out in a competitive field increasing your future earning potential.
During the 15 months of training, you will learn cutting-edge theory and industry practice across three Knowledge Modules:
Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
How the Web Works – delving into the technical you will learn the Principles of Coding and how marketers create effective websites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.
What you will receive:
- A chance to earn whilst you learn amongst leading industry professionals
- Full support and coaching from an experienced Development Coach with excellent industry experience
- Onsite monthly visits / mentoring and coaching sessions
- Graduation in under 15 months
- Access to the very latest online technical and marketing training
- Marketing projects based on real life scenarios within your business to enhance learning
- Develop expertise in an area to develop your career with our bespoke Path to Mastery
- Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing
Things to consider
Hybrid working scheme (3 days in office, 2 WFH). Access to any of Kantar's main offices within London. Opportunity to join the Sustainability team and make a global difference to the sustainability goals and targets of global corporations.
Skills required
Array
Future prospects
Opportunity to progress within the business. Permanent position on successful completion of the apprenticeship.
Hours per week 37.5
Working week mon-fri
Apprenticeship standard Digital marketer (Level 3)
London, London, England, SE1 2QY
