Digital Marketing Analyst London, England
Job description
Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive.
This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.
Join us as a Digital Marketing Analyst
- We're looking for a Digital Marketing Analyst to join our Customer Acquisition team within Mettle
- You'll have the opportunity to get involved in the wider Mettle Marketing team, from search engine optimisation and content marketing to customer communications
- We want you to thrive during your time at Mettle and offer perks such as remote-first working and a market-leading development fund to help you progress in your career
What you'll do
We'll look to you to drive the rapid growth of our customer base through delivering best-in-class digital strategies. You'll be supporting the execution of paid search and social strategies across various channels and making recommendations for daily budget optimisations.
Your responsibilities will include:
- Supporting our Performance Media team across paid search including Search, Discovery, YouTube, UAC, Apple Search Ads and Bing, paid social such as Meta and TikTok, and affiliate channels
- Supporting and driving creative testing and optimisation strategies
- Supporting the execution of tests and articulation of the learnings Mettle can derive from it to optimise towards its objectives
The skills you'll need
To thrive in this role, you'll need experience of managing pay-per-click campaigns, specifically Google AdWords, paired with an understanding of performance marketing landscapes and challenges such as privacy and attribution. You'll also have the ability, or willingness to learn how, to extract insight from various platforms to help decision making, such as Excel and Google Analytics
Ideally, you’ll also demonstrate:
- Experience of running mobile app marketing campaigns
- Experience of managing Apple Search Ads
If you need any adjustments to support your application, such as information in alternative formats or special requirements to access our buildings, or if you’re eligible under the Disability Confident Scheme please contact us and we’ll do everything we can to help.
