Job description
Brief overview of the role:
The digital marketing analyst will support the delivery of day-to-day digital campaigns largely through Google Ads, Microsoft Ads, Meta and MailChimp. You will also be responsible for delivering regular reports to the digital marketing manager on client performance.
Working week:
Monday – Friday, 9:00 – 17:30
Positions available:
1
Your regular tasks will include the following:
Key Tasks:
- Reviewing performance data to inform changes in campaign delivery.
- Suggesting web pages to review for improvement based on performance data.
- Housekeeping of data ecosystems to ensure clean collection.
- Daily monitoring and adjusting of, Paid Media account parameters to ensure clients, short and long term goals are aligned
- Regular performance reporting of trends for digital campaigns.
Responsibilities:
In addition to these regular structured tasks, you will be required to conduct ad-hoc analysis on client performance using Google Analytics.
You will create summaries and identify trends, liaising with the digital marketing, design and client leads to create improvements for our clients digital marketing performance.
Requirements and prospects
Qualifications Required:
- 5 GCSEs grade A*- C/9-4 or equivalent (including English and Maths)
- Working knowledge of Microsoft Excel, PowerPoint & Word
- Knowledge of Google Ads, Google Analytics, Meta and AI would be advantageous
- Enthusiastic
- Attention to detail orientated
- Passionate about data
- Desire to test & learn
- A good communicator
- Takes initiative
Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer qualification, with training in how to:
- Source, plan, develop and deploy digital content across a variety of channels
- Execute multi-channel digital campaigns using online platforms
- Monitor and evaluate channel and campaign performance using different analytical tools
- Adopt a test and learn approach to digital marketing activities, making recommendations for improvement
All training is delivered online in virtual classrooms twice per week
You will undertake Functional Skills for English and/or Maths if needed
Future Prospects:
Permanent position available on completion of Apprenticeship; “Digital Optimisation Lead”
Additional benefits:
- Healthcare
- Company laptop
- 20 days annual leave, plus bank holidays
- Company annual bonus
Additional benefits:
- Healthcare
- Company laptop
- 20 days annual leave, plus bank holidays
- Company annual bonus