Digital Marketer Apprentice Birmingham, England

Intequal

Full Time Birmingham, England 10400 GBP ANNUAL Today

Job description

Brief overview of the role:
Digital Marketer Apprentice to join an established online marketing agency based in Birmingham. The company offers custom packages which are personalised to a brand and business to ensure the best results and traffic to their website, products and services.

Working week:
Monday to Friday

Positions available:
1

Vacancy description:
You will assist with:

Social Media Management
Email Marketing
Content Management
Marketing Campaign Management
Site Management

Requirements and prospects

Qualifications Required:
The company require a bright, enthusiastic and hard-working individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude from someone who isn’t afraid to ask questions.
To be considered for this role, you ideally would hold a C/4 grade in both GCSE Math’s & English, and in three or four other subjects. You would look to have gained a GCSE/BTEC/A Level in Business studies/Marketing.

You will be highly organised, have excellent communication skills and a brilliant telephone manner.
You will be willing to work hard and eager to learn.
An interest in Digital marketing in advantageous
Have excellent verbal communication skills
Be Creative and Resourceful
Be Ambitious and keen to embrace new challenges, with a healthy attitude towards risk
Confident and professional
Knowledge of Social Media

Desired skills:
Communicate with clients & colleagues
Build rapport
Analytical thinker
Creative thinker
Attention to detail

Personal Qualities:
Enthusiasm
Positive outlook
Enjoy socialising

Training to be provided:
CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:

Customer engagement and market segmentation
Customer lifecycle
Digital and Social Media Strategies
Exploiting real-time information
Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:

Security levels necessary to protect data
Digital etiquette
Customer Relationship Management systems
Understand the differences between all the major digital and social media platforms
Plan digital content based on audience needs
How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:

Compatibility of code on different platforms
Components involved in web development
Hosting and serving
Search Engines
How local (cookies) or session data storage is utilised
Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics: