Digital Lead London, England
Job description
Dukes Plus Digital Lead
Salary: Competitive, based on experience
Company Overview
Dukes Education is a fast-growing international education group based in London, UK, that offers a wide range of educational services to students. Dukes Plus, a sub-brand of Dukes Education, focused on providing university application consultancy, tuition, career experiences, and summer programs to students.
Job Overview
The Dukes Plus Digital Lead will report to the Dukes Plus Director and work closely with and report to the Dukes Education Head of Digital. The Digital Lead will be responsible for both the digital strategy, including large transformation projects, as well as the day-to-day management of digital marketing activities such as multi-channel campaigns to schools, customers, and prospects across the Dukes Plus product portfolio.
Key Responsibilities:
● Develop and execute the overall CRM and digital marketing strategy for Dukes Plus, in line with the brand's objectives and goals.
● Collaborate on large multi-faceted digital transformation projects such a CRM implementation and migration, and website consolidation.
● Work closely with and manage senior stakeholders such as heads of business to ensure projects are aligned with Dukes Plus objectives and stakeholder expectations.
● Setup and manage email marketing campaigns, including email design, copywriting, list segmentation, automation, A/B testing, and reporting.
● Manage the Dukes Plus website and website development agency, updating the roadmap, prioritising features, and running CRO.
● Plan and execute paid display and social campaigns using data-driven insights to optimise performance (experience with rich media a plus).
● Manage and collaborate with external agencies where appropriate ensuring strict management and oversight to deliver a strong return on investment.
● Collaborate with the Dukes Plus businesses to develop engaging and relevant content for websites and collateral.
● Work with the wider Dukes Education marketing and admissions team to promote
Dukes Plus throughout the business.
● Analyse and report on campaign performance, providing regular insights to the wider marketing team and senior management.
● Continuously test and optimise campaigns to improve results and increase conversion rates.
● Keep up-to-date with the latest digital marketing trends, tools, and techniques and make recommendations for new strategies and tactics.
Job Types: Full-time, Permanent
Salary: £70,000.00 per year
Benefits:
- Company pension
- Free or subsidised travel
- Health & wellbeing programme
- Sick pay
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- digital marketing: 6 years (required)
- digital transformation: 1 year (preferred)
Work Location: Hybrid remote in London
Application deadline: 09/06/2023
