Digital Copywriter Elstree, England
Job description
The Direct-to-Consumer channel is experiencing phenomenal growth within Medik8, with huge ambitions and plans to continue this acceleration. The ‘D2C’ team drives this performance: we capture potential customers at the start of their journey through key digital marketing channels; ensure they have a positive, helpful and engaging experience on our websites; then build an ongoing relationship with them from their first purchase and beyond. We think digitally and commercially, and make decisions based on what the data tells us - if we aren’t sure, we test it and aren’t afraid to change course if it’s the right thing to do.
The role:
Communication is key to successful marketing and sales, and in a world where most people look at a piece of marketing for a split second, we have to make sure that we land important messages across our digital platforms, fast! However we also know our customers love to learn about skincare, and at Medik8 we want to help them to make the right decision. Therefore education is key, and creating content that both engages and informs is a big focus for our team.
As an expert in writing for digital channels, you will capture the principles and values that built the Medik8 brand and showcase our amazing products. Working closely with R&D, Global Brand and the rest of the D2C team across acquisition, website and retention, you will create exciting and informative content that not only engages and educates our customers but also inspires them to want to learn more. You will understand how to take broader messaging and ideas, and translate them into channel-relevant copy that speaks to our customer where she is and in a way that delivers. You have a great understanding of where brand meets commercial, and with that you produce incredible content - with commercial intent.
In more detail your role will include;
- Delivering new content for our online skincare resource, co-ordinating across various stakeholders in R&D, Global Brand and D2C as needed to source the right information
- Writing blog articles for our website to support our SEO efforts
- Writing other blog copy (trending, educational), briefing or sourcing additional content to support such as images, video and interactive content (e.g. infographics, quizzes)
- Supporting the various channel owners across D2C in creating content with strong commercial messaging
- Scripting social media ads as needed to support our paid partnerships
- Writing the in-asset and surrounding copy for paid social ads to deliver compelling storytelling
- Supporting regional campaigns with tailored copy to land key messages in the best way for individual digital channels, including paid media, website banners and emails
To be considered for this role, here are the skills we’re looking for:
- Excellent copywriting and storytelling skills
- Experience writing copy to support SEO
- Experience writing copy for digital channels to drive commercial objectives, and understand the nuances involved (compared to print)
- Highest focus on attention to detail and accuracy around spelling and grammar
- Strong communication skills (written and verbal); able to influence and inspire any audience
- Self-starter, with experience working in a fast paced commercial environment
- Experience within the beauty industry (can be in-house or agency, media)
About Us
Medik8 is an established leader in the skincare arena, utilising our iconic CSA Philosophy to develop professional anti-aging solutions that ensure Beautiful Skin For Life.
After seeing incredible growth over the last few years, we became PE backed in 2021. This investment will allow us to expand even faster, to innovate the future and to take on the world with our award-winning products in all the categories.
Culture & Benefits
We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we are!
Some of the perks of being part of the Medik8 team include:
- 25 days holiday + bank holidays
- Flexible & Hybrid working
- Private Medical Insurance + Mental Health support
- Employee Assistance Program (EAP)
- Annual Performance Bonus
- Long Service Awards
- 75% discount + Annual Product Allowance
- Flexible Career opportunities
- Up-skilling support + regular Lunch & Learns
- 2 Volunteering days per year
- Matched Charitable Giving Scheme
Want to do a little more research before you apply?* *
Head over to our main https://www.medik8.com/pages/team to find out more about the team and our values. You can also find out more about us on https://www.linkedin.com/company/832934/admin/, https://www.glassdoor.co.uk/Overview/Working-at-www-medik8-com-EI_IE6332766.11,25.htm & https://www.instagram.com/officialmedik8/?hl=en.
Medik8 is a brand owned by Pangaea Laboratories.
_At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.
Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!_
Job Type: Full-time
