Digital Content Producer (Social Media) London, England
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About the job
Job summary
We encourage applications from a diverse range of candidates
At DfE, we are proud of the commitment we make to diversity and inclusion and of the progress we have made. We have active & vibrant staff networks, special leave policies and workplace adjustments put in place for those who need them. We are continuing to build a diverse DfE, in an inclusive environment which nurtures and realises potential in all, at all levels. Equality and Diversity - Department for Education
We are striving for world-class education, training, care for everyone whatever your background. For a more productive economy and so everyone has the chance to reach their potential and live a more fulfilled life.
We have a strong culture of inclusion and diversity and are committed to being an equal opportunities employer. We aim to develop all our staff to enable them to make a full contribution to meeting the Department's objectives, and to fulfil their own potential. We promote and support the use of a range of flexible working patterns to help staff to balance home and work.
We support this culture though our 11 staff networks, including the BAME, LGBT+ networks to the Carers and EU/EEA Nationals networks.
Job description
The Department for Education is looking for a talented Digital Content Producer with a flair for bringing stories, announcements and complex policies to life on social media, through a range of digital storytelling formats and channels.
Working with communications colleagues, you’ll devise concepts, create content (be it copywriting, filming, editing or graphic design) and proudly publish it, as well as evaluating to assess success and help us on our journey towards continuous improvement and a more data-driven approach.
You’ll be part of an ambitious Digital Engagement team who are passionate about delivering inspiring content to help explain our work through the voices of learners, teachers, parents and Ministers.
You’ll be comfortable behind a camera or in front of an edit on your computer and enjoy pushing creative boundaries of storytelling and trying out innovative approaches. You’ll help to judge when content is best suited coming from the Department’s own channels, or whether it’s better to work with third parties to effectively communicate with the audience you’re aiming to reach.
In this role, you’ll lead on multiple projects with differing deadlines and be expected to be able to prioritise and reallocate resources when appropriate. Using your expertise and experience, you’ll also provide valuable advice and guidance to other teams at the Department, senior colleagues, Special Advisers and ministers.
Person specification
Essential Criteria:
- You’re a social media native with a track record of making creative content to a high standard and comfortable with all steps in the process: planning, filming, editing, copywriting, production, and promotion.
- You’ll be regarded as a great team player, collaborator, and proactive problem solver, committed to continually improve your work through insight and evaluation.
- Good communication, presentation and organisation skills, along with meticulous attention to detail are also important.
- You’ll be adept at project management, with excellent planning, prioritisation, and organisational abilities and able to work with a team of cross-communication professionals to deliver your plans. You’ll be able to work well under pressure and to short deadlines and expected to have a good awareness of the news agenda.
The Department for Education’s Social Media team is committed to driving up the digital skills of communications colleagues, so you’ll be expected to help train and upskill them on content production.
Desirable criteria:
Experience in Adobe Premiere Pro and other Adobe products desirable but not essential.
Desirable criteria will only be assessed in the event of a tie break situation to make an informed decision.
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Developing Self and Others
- Changing and Improving
- Working Together
Technical skills
We'll assess you against these technical skills during the selection process:
- GCS CORE Communications – Ideas
Benefits
Applicants currently holding a permanent post in the Civil Service should note that, if successful, their salary on appointment would be determined by the Department’s transfer / promotion policies.
As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme, which many experts agree is one of the most generous in the UK.
You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the King's Birthday privilege holiday and 8 days’ bank and public holidays.
We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.
Most DfE employees will be working a hybrid pattern, spending at least 60% of their time in an office or work setting. Changes to these working arrangements are available in exceptional circumstances, but must be agreed with the line manager and in line with the requirements of the role.
Travel to your primary office location will not be paid for by DfE, but costs for travel to an office which is not your main location will be covered.
As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.
Things you need to know
Selection process details
Application
At the application stage, we will assess Experience. Candidates will be sifted through their CV and a personal statement.
The personal statement should display how your Experience meets the essential criteria of the role, listed in the person specification section.
In the event of a large volume of applications, the sift will be restricted to just assessing your personal statement.
Interview
The interview will involve Experience, Behaviour, Technical and Strength-based questions.
Candidates will also need to prepare a 5-minute presentation at interview, further details will be provided if successful at the sifting stage.
Feedback on your application will only be provided if you attend an interview.
Sift date to be confirmed. Interviews will likely take place in the week commencing 27th February, but may change due to operational reasons.
Other Information
We reserve the right to raise the minimum pass mark in the event of a high volume or strong field of candidates.
Please be aware that this role can only be worked in the UK from the location options provided and not from overseas.
The government is committed to supporting apprenticeships, enabling people to learn and progress in a role whilst earning. We want to monitor the number of people who have completed apprenticeships who are now applying to progress further in their career and are asking this question to all candidates, on all vacancies. You will be asked a question as part of the application process about any previous apprenticeships you have completed. Your response to this question will not affect your application and it is not a requirement of the role to have completed a previous apprenticeship.
For this role the department would not consider sponsoring a Certificate of Sponsorship/visa. Please note we are unable to offer advice on any Visa and Immigration cases.
If successful and transferring from another Government Department a criminal record check maybe carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstance some candidates will want to send their completed forms direct. If you will be doing this, please advise Department of Education of your intention by emailing [email protected] stating the job reference number in the subject heading.
Department for Education do not cover the cost of travel to your interview/assessment unless otherwise stated.
A reserve list may be held for a period of 6 months from which further appointments can be made.
Candidates will be posted in merit order based upon location preference. Where more than one location is advertised you will be asked to state your preferred location.
New entrants are expected to join on the minimum of the pay band.
Applicants who are successful at interview will be, as part of pre-employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
Terms and conditions of candidates transferring from ALBs and NDPBs
Bodies that are not accredited by the Civil Service Commission and are not able to advertise at Across Government on Civil Service jobs will be treated as external new starters and will come into DfE on modernised terms and conditions with a salary at the band minimum.
Bodies that are accredited by the Civil Service Commission but do not have civil service status will be offered modernised terms and will not have continuous service recognised for leave or sickness benefits. Salaries should be offered at band minimum, but there is some flexibility where this would cause a detriment to the individual.
Bodies that are accredited by the Civil Service Commission and do have Civil Service status will be treated as OGD transfers. Staff appointed on lateral transfer will move on to pre-modernised DfE terms (unless they were on modernised terms in their previous organisation). Staff appointed on promotion will move on to modernised DfE terms. Staff will transfer over on their existing salary (on lateral transfer) and any pay above the DfE pay band maximum will be paid as a mark time allowance. Staff moving on promotion will have their salaries calculated using the principles set out in the attached OGD transfer supplementary information.
Reasonable adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. If you need a change to be made so that you can make your application, you should:
Contact Department of Education via [email protected] soon as possible before the closing date to discuss your needs.
Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Any move to Department for Education (DfE) will mean you will no longer be able to carry on claiming childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
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