Digital Content Manager London, England
Job description
Key information
About the role
We have an exciting opportunity to lead and shape our passionate and busy content design function within the organisation.
Our content team sit within the newly formed Digital Experience Unit, working closely with our research, analysis and functionality teams to create user focused, engaging, clear and concise content.
Our content team are a friendly and committed bunch, dedicated to improving Londoners and staff’s lives by supporting the organisation to show off it’s work in the best way possible.
With various tools, techniques and technology available, the team work with a rich and varied selection of content to create captivating and helpful campaigns, information and services.
You’ll have the opportunity to manage, shape and develop how we work – how we establish content design as a discipline in the organisation, how we use systems to triage and track our work, how we get the best from our staff and the organisation’s editors.
We’re looking for someone who has experience managing and developing teams and putting in place strategic ways of working. In return, you’ll have space to grow and develop, with access to a suit of in-house training and encouragement to get involved in external training, conferences and workshops.
While this opportunity is to cover maternity leave, the team, and wider unit, is expanding, so we expect further opportunities to become available.
Principal accountabilities
- Own and oversee the site structure and content from across london.gov.uk and associated sites. Ensure content is easily found, clear, engaging and shareable.
- Create and maintain strategic documents that detail and justify approach, process, direction and rationale around all aspects of digital content, content design and the way teams work.
- Manage, direct, mentor and develop staff creating digital content. Ensure they have the tools, processes and skills they need to understand requirements, manage stakeholders, test assumptions, be creative and produce concise and captivating content.
- Lead the creation, implementation and iteration of digital content guidance and patterns to establish what good quality content looks like across the organisation. Ensure alignment to brand, strategy and objectives while meeting users’ needs.
- Champion and improve the self-service model of content creation. Ensure staff across the organisation have the written guidance, training, and templates they need to create quality content, freeing up specialists to focus on priority content.
- Lead and develop a culture of user centred content design and all it involves, including user research, prototyping, user testing and a focus on user journeys and experience.
- Work alongside Product Managers and Business Analysts to design the best possible digital experiences that meet organisational objectives. Support the development of new internal and external tools and services.
Person specification
Technical requirements/experience/qualifications
- Comprehensive professional experience in writing and editing concise, engaging and plain English copy.
- Significant experience managing the structure, content and processes of high-profile websites.
- Experience of writing, communicating and implementing strategies.
- Experience of persuading and influencing senior stakeholders to gain programme or project buy-in.
- Experience leading and developing teams and staff.
- Confident ensuring accessible communications, including compliance of Web Content Accessibility Guidelines (WCAG 2.1 AA).
Behavioural competencies
Communicating and Influencing
… is presenting information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.
Level 4 indicators
- Articulates self with credibility and conviction, encouraging buy-in to corporate position
- Influences the thinking of other organisations, encouraging them to deliver in line with the GLA
- Ensures that the organisation communicates inclusively with staff and external stakeholders
- Acts as a credible and convincing spokesperson and negotiator for the GLA
- Instils a corporate commitment to accessible communication
Managing and Developing Performance
… is setting high standards for oneself and others, guiding, motivating and developing them, to achieve high performance and meet the GLA’s objectives and statutory obligations.
Level 3 indicators
- Motivates and inspires others to perform to their best, recognising and valuing their work and encouraging them to learn and reflect
- Sets clear direction and expectations and enables others to interpret competing priorities
- Agrees and monitors challenging, achievable performance objectives in line with GLA priorities
- Manages performance issues effectively to avoid adverse impact on team morale and performance
- Promotes a positive team culture that respects diversity and deals with barriers to inclusion
Strategic thinking
…is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision for action.
Level 3 indicators
- Translates GLA vision and strategy into practical and tangible plans for own team or delivery partners
- Consistently takes account of the wider implications of team’s actions for the GLA
- Encourages self and others to think about organisation’s long term potential
- Informs strategy development by identifying gaps in current delivery or evidence
- Takes account of a wide range of public and partner needs to inform team’s work
The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here: GLA competency framework.
This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL).
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
Application Process & Additional Information
Please note all applications for this vacancy must be submitted via our online recruitment system. We do not accept CVs alone for this role. Please upload a personal statement with a maximum of 1500 words to the ‘Additional Documents’ section of the form, ensuring you address the following technical requirements and competencies in your personal statement. Word or PDF format preferred and do not include any photographs or images. Please ensure your CV is saved with the job reference number as part of the naming convention (E.g. “CV – applicant name - 012345).
London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.
On this recruitment campaign, as part of GLA’s continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and covering letters that could cause discrimination.
Reasonable adjustment will be made to working arrangements to accommodate a person with a disability who otherwise would be prevented from undertaking the work.
Application closing date: Sunday 27th August 2023 @ 23:59:00
If you have a question about the role or would like to discuss it informally, please feel free to contact Chris McConnell at [email protected] to arrange a call.
We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.
Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.
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