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Digital Communications Manager

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Are you as comfortable in finding and writing news articles as you are shooting and editing videos? Do you have experience of experience of creating and implementing compelling digital content strategies across internal and external channels? Then you could be what we’re looking for. We are seeking an experienced Digital Communications Manager to help drive the HSBC UK story in the UK through compelling digital communications, across multiple channels and formats, to engage our audiences and help us to have a measurable impact on reputation and employee engagement.

The role-holder will manage HSBC’s digital workplace in the UK, taking content ideas from idea conception through to delivery, and ensuring effective content and distribution strategies that deliver maximum impact across internal and external channels.

As a HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role, you will:

• Manage HSBC’s intranet and digital workplace in the UK
• Manage content and distribution strategies that deliver maximum impact across our channels
• Create content for HSBC UK’s intranet, digital workplace and social media in a range of mediums including video, graphics and the written word
• Ensure our program of digital communications is proportionate and aligned with HSBC UK’s strategic communications themes
• Spearhead the modernisation of our digital communications – in substance and form.
• Support the proliferation of best-in-class story-telling and engagement techniques to attract and retain audiences.
• Be the ‘digital expert’ for the UK Comms Team, sharing new ideas and best practice to help us improve the standard of content creating across the board.
• Work collaboratively with colleagues in the HSBC UK Communications team, the broader function and the broader HSBC UK bank to ensure seamless delivery of content for HSBC UK channels

To be successful in this role you should meet the following requirements:

Essential:

• Demonstrable experience of working in a similar digital communications role or environment
• Experience of creating and implementing digital content strategies across channels
• Experience of creating compelling, engaging and impactful digital content end to end, from ideation through to shooting and editing videos, creating infographics, recording and editing podcasts
• Ability to scope out and write compelling news articles, including turning complex issues into simple, compelling and purposeful messages
• Experience of managing intranets/digital workplaces and the ability to get the most out of corporate social platforms
• Experience of using analytics and reporting to improve communications
• Knowledge and continuous growth in that knowledge of digital communications and trends
• Ability to interact with and advise senior management and communications colleagues
• Able to work within an ambiguous and busy environment, prioritise and reconcile competing demands and resolve complex

Desirable:

• Experience of working in a large complex organisation
• Experience of working within financial services

The base location for this role is Birmingham/Hybrid.

You’ll achieve more when you join HSBC.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: [email protected]
Telephone: +44 2078328500

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.