Digital Communications Executive - Salon London, England
Job description
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
The role:
In this position, you will report to the Local Communications Manager and is responsible for conveying the organization's internal and external Digital communications. This role corresponds with employees and external stakeholders to keep them informed of company developments. You will also be responsible for executing the Regional Delivery team’s digital communication program in the local market alongside creating and executing aligned local tactics. Tactics may include social media (content creation, UGC and community management), influencer management, digital advertising in relevant media. Duties will also include the communication of the brands and their activities, such as within the Academies, Education Events, Special Events, Customer Programs, customer features and other topics as appropriate. You may be required to manage agency and vendor relationships as needed.
What you will do:
- Localise the Regional Delivery team’s initiative digital toolbox alongside identifying, developing and executing local content through the local influencers (e.g. beauty), industry influencers (e.g. stylists) and amplifying digital comms of education and sales teams.
- Localisation of the Regional Delivery team’s strategy regarding social media calendars, including leveraging the deployed portfolio of assets necessary to deliver the local calendar year plan. Support where here required the local social media calendar in line with regionally provided guidance and assets.
- Create a variety of local digital content and materials to amplify Regional plans
- Aim to design content to deliver increased local digital reach, engagement and communities. Ensure content is aligned with Regional Delivery team’s guidance and Design team’s global standards.
- Supporting and ensuring holisticity with wider external and internal plans and anything else as required to support commercial comms needs.
- Create the local Digital conversation calendars to deliver local goals, Regional Delivery team toolboxes and NPD/initiative plan.
- Manage any agency involvement in the calendar strategy, and liaise with Regional digital manager to enable local execution in Regionally led/ owned calendars.
- Own the local community management for all owned digital social platforms.
- Responsible for the overall content alignment and localization of Brand Websites in partnership with Global Communications and Regional Marketing.
- Collaborate with the local Sales teams to build key salon partnerships and relationships
- Deliver BIC analysis, measurement and reporting on our digital activities whilst bringing the outside in.
- Identifying and maximising opportunities to create content with our salon partners for the benefit of both the salon, stylist and Kao from a credentialing perspective.
- Report monthly to the local commercial teams and to the local LT and regional teams on key successes, learnings and future opportunities/ help needed, whilst sharing key competitor insights for share and reapply
What you need:
- Bachelor’s Degree required; Masters Degree preferred.
- A minimum of 1-2 years experience in brand communications across digital
- Proven expertise in building brands through social and digital marketing
- Immersed and fluent in the latest digital and PR tools
- Luxury, Professional Health and Beauty Experience an advantage
How we work: Having been selected among the World´s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/
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