Digital Analyst (Insights & Analytics) London, England
Job description
COMPANY OVERVIEW
MATCHESFASHION.com is one of the biggest global destinations in online luxury for men and women, carrying a modern edit of 650+ established and new-generation designers, counting 120M yearly visits on web & app, delivering to over 176 countries.
The company is undergoing an exciting restructure of the Product and Insights & Analytics teams to keep delivering incremental customer and revenue growth.
In London, our head office is based in The Shard, while our creative hub is in Here East, and 5 Carlos Place, a recently updated retail concept combining digital and physical elements, is based in Mayfair.
OUR COMMITMENT TO DIVERSITY AND INCLUSION
Diversity and Inclusion is a priority for MATCHESFASHION – we delight customers around the world and so it’s important that our team represents our customers. We want to attract the very best talent and create an inclusive environment that celebrates the diversity of our people and enables them to do the best work of their careers. We recognise the world is not a perfect place and that bias exists, which is why we take a focused approach in this area and are committed to ensuring that all our people processes are equitable. We are an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status or disability status.
THE ROLE
The Digital Analyst role will be part of a newly formed Insights & Analytics team responsible for monitoring, analysing and reporting app & website performance and user journeys, enabling insight self-serve for all business stakeholders.
Reporting to the Digital Analytics Manager, this role will have the opportunity to work cross functionally with team like Product, UX/design, Data Engineering, BI, Developers, Digital Marketing, Trading on a variety of data projects, from ad-hoc analysis to roadmap and testing prioritisation.
This is an exciting time to join the team, empower it with your skills and help shape the function’s future.
WHAT YOU WILL BE DOING
Help shape and develop analytics reporting (weekly/monthly) and dashboards for web/apps to enable data self-serve for the business:
- Marketing channel and regional traffic performance
- Product Release performance
- Traffic segmentation: full price, sale
- Shopping & Checkout funnel
- Product & Listing pages
- Content pages
Work with senior stakeholders to define project/reporting KPIs
- Develop good relationships and be the go-to person for any web analytics reporting
- Identify and educate stakeholders on KPIs to use
Ad hoc analysis
Analyse key customer journeys across web and app for Product and Marketing teams to:
- Help understand campaign performance
- Identify pain-points for visitors and areas of improvement for Product team
- Understand interactions with key areas like PDP & Checkout
Marketing Attribution Modelling
- Develop and review custom attribution models to help better understand paid channel contribution and how to improve Return on Ad Spend (ROAS)
Analytics Implementation
- Support in web analytics tracking design & implementation
- Perform regular site walks to identify any web/app tracking issues
- Assist in automating tracking QA
Requirements
- Fluent in written and spoken English
- 2-3 years’ experience working in the web analytics function of a digital & transactional business
- Google Analytics (UA / GA4)
- Strong SQL skills (writting advanced complex queries in BigQuery)
- Experience with data visualisation and visualisation tools (DataStudio, Tableau Desktop, Looker or PowerBI)
- Experience with BI tools (MicroStrategy, Tableau, PowerBI etc)
- Experience with web and app analytics and tracking
- Understanding of datalayer and tag debugging
- Experience in working with agile methodologies (Scrum)
- Ability to efficiently prioritise workload and work on multiple projects
- Strong commercial awareness of the industry and tracking best practises
- Experience working in the fashion retail sector would be highly advantageous
Benefits
- 50% employee discount
- Hybrid working (3 days in the office)
- Breakfast provided at The Shard and Here East locations
- 33 days holiday (including bank holidays), and the option to buy up to 5 additional days
- Extra day off for your birthday
- Access to Health Cash Plan including dental, glasses and contact lenses, physiotherapy and more
