Digital Analyst

Digital Analyst Burton upon Trent, England

Better Placed
Full Time Burton upon Trent, England 45000 GBP ANNUAL Today
Job description

  • Sector: Digital
  • Contact: Claire Eason
  • Contact Email: [email protected]
  • Client: Client A1 Better Placed
  • Expiry Date: 03 March 2023
  • Job Ref: 82022_1675265032

Digital Analyst

About the Role

We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.

Key Responsibilities

  • Defining data layer requirements and working with developers to implement it across our digital estate
  • Implementation, debugging and troubleshooting of analytics and marketing tags
  • Ensuring that data collected is accurate and validated
  • Development and maintenance of tagging best practices
  • Communicating tracking requirements to both technical and non-technical stakeholders
  • Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
  • End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis

About You

To be successful you will have experience of:

  • Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
  • Working with Tag Management System, ideally Google Tag Manager
  • Using analytics tools such as Google Analytics (GA4), Firebase or similar

In addition we are looking for:

  • Knowledge of Web Technologies such as HTML, CSS and JavaScript
  • Experience of Mobile App tracking and measurement would be an advantage
  • A strong communicator, keen to collaborate with a 'customer first' approach
  • Drive, enthusiasm, with a willingness to develop skills
  • High attention to detail

What you can expect from us?

  • Competitive salary and pension contribution scheme
  • Private Medical insurance
  • Discounted Health Screening
  • Option to purchase discounted Dental Insurance
  • Life Assurance
  • 50% discount for you and 25% discount for your friends and family
  • Access to company perks portal for regular retailer discounts
  • 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
  • Free onsite parking
  • An employee health, wellbeing advice and guidance service
  • As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take

Digital Analyst
Better Placed

www.betterplaced.com
Leeds, United Kingdom
Simon Stephens
Less than $1 million (USD)
1 to 50 Employees
Company - Private
HR Consulting
2001
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