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Digital Analyst

About the Role

We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.

Key Responsibilities

• Defining data layer requirements and working with developers to implement it across our digital estate
• Implementation, debugging and troubleshooting of analytics and marketing tags
• Ensuring that data collected is accurate and validated
• Development and maintenance of tagging best practices
• Communicating tracking requirements to both technical and non-technical stakeholders
• Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
• End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis

About You

To be successful you will have experience of:

• Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
• Working with Tag Management System, ideally Google Tag Manager
• Using analytics tools such as Google Analytics (GA4), Firebase or similar

In addition we are looking for:

• Knowledge of Web Technologies such as HTML, CSS and JavaScript
• Experience of Mobile App tracking and measurement would be an advantage
• A strong communicator, keen to collaborate with a 'customer first' approach
• Drive, enthusiasm, with a willingness to develop skills
• High attention to detail

What you can expect from us?

• Competitive salary and pension contribution scheme
• Private Medical insurance
• Discounted Health Screening
• Option to purchase discounted Dental Insurance
• Life Assurance
• 50% discount for you and 25% discount for your friends and family
• Access to company perks portal for regular retailer discounts
• 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
• Free onsite parking
• An employee health, wellbeing advice and guidance service
• As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take