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Digital Analyst Burton upon Trent, England

Better Placed

Full Time Burton upon Trent, England 45000 GBP ANNUAL Today

Job description

Sector: Digital
Contact: Claire Eason
Contact Email: [email protected]
Client: Client A1 Better Placed
Expiry Date: 03 March 2023
Job Ref: 82022_1675265032

Digital Analyst

About the Role

We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.

Key Responsibilities

Defining data layer requirements and working with developers to implement it across our digital estate
Implementation, debugging and troubleshooting of analytics and marketing tags
Ensuring that data collected is accurate and validated
Development and maintenance of tagging best practices
Communicating tracking requirements to both technical and non-technical stakeholders
Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis

About You

To be successful you will have experience of:

Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
Working with Tag Management System, ideally Google Tag Manager
Using analytics tools such as Google Analytics (GA4), Firebase or similar

In addition we are looking for:

Knowledge of Web Technologies such as HTML, CSS and JavaScript
Experience of Mobile App tracking and measurement would be an advantage
A strong communicator, keen to collaborate with a 'customer first' approach
Drive, enthusiasm, with a willingness to develop skills
High attention to detail

What you can expect from us?

Competitive salary and pension contribution scheme
Private Medical insurance
Discounted Health Screening
Option to purchase discounted Dental Insurance
Life Assurance
50% discount for you and 25% discount for your friends and family
Access to company perks portal for regular retailer discounts
33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
Free onsite parking
An employee health, wellbeing advice and guidance service
As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take