Digital Acquisition Marketing Assistant Manager London, England
Job description
The UK Digital Acquisition Marketing Assistant Manager role is responsible for the end to end delivery of all performance marketing to achieve key business KPIs. This role will manage all paid media so we’re looking for those with experience in managing the full digital paid media mix to deliver profitable sales growth. Holders of this role are expected to be passionate about digital advertising, understand latest trends and areas of innovation, be inquisitive, commercial and are multi-taskers.
They are responsible for driving product sales across multiple channels including (but not limited to) Search, Social, Display, Affiliates & Email and sharing best practice amongst the marketing community. All marketing communications activity and content, regardless of channel should be aligned to the brand, fully integrated and optimised.
Working to support the Senior Digital Acquisition Manager, they will work closely with our in house agency team of channel specialists, digital team, product & journey teams, external design agency, our media planning agencies and strategic partners to deliver outstanding campaigns and projects. They must innovative, have great stakeholder management and think creatively on media mix executions for their vertical.
Your responsibilities will include:
- Manage the full delivery of acquisition marketing from briefing to activation across multi channels.
- Analyse data and work in partnership with our internal and external agency to optimise performance and achieve sales targets.
- Ensure all campaigns are fully tagged and trackable. Reporting against campaigns on regular basis, provide actionable learnings and ensure activity is fully optimised.
- Manage the digital acquisition marketing budget efficiently, striving for maximum ROI, ensuring that all activity is on target.
- Work closely with business stakeholders to define clear objectives and targets.
- Produce regular reporting and performance packs to be presented to the business and wider Marketing stakeholders.
- Responsible for driving new ideas/concepts and gaining business stakeholder buy-in.
- Managing creative from briefing to execution across channel.
- Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
- Ensuring that all digital acquisition marketing campaign are delivered in a consistent and compliant manner by co-ordinating governance and operational issues, ensuring adherence to Global Standards and relevant FIMs
- Demonstrate an understanding of Marketing requirements/needs in the wider business in order to build stronger relationships with key stakeholders
The ideal candidate for this role will have:
- Strong knowledge of digital acquisition channels – proven experience of running at least 2 of the following: Paid Social, Paid Search (Knowledge of Google Ads and Search Ads 360), Programmatic advertising (DV360 and Campaign Manager), Affiliate Marketing.
- Strong reporting and data analytics skills, with the ability to produce clear explanations for performance both to the wider team and business stakeholders.
- Highly creative and innovative – need to have the ability to develop relevant and contextual messaging to increase the effectiveness of campaigns
- Experience using marketing analytics tools (Google Analytics, Adobe Analytics) is advantageous.
- Up to date with the latest advances in the digital marketing industry and be able to identify new opportunities
- Excellent organizational skills and the ability to manage multiple, concurrent projects and resources in a fast-paced environment
- Strong communication and relationship building skills
- Experience of key data regulations including GDPR and an understanding of the importance of strong data governance in everything that we do
- Ability to develop compelling creative & a range of appropriate assets to deploy against defined campaign targets
- Ability to work within and adapt to an environment which experiences significant change
- Relevant product knowledge or previous experience of working in the Finance sector or in a large complex matrix organization is desirable
- At least 2 years previous experience client side.
At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.
HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: [email protected]
Telephone: +44 2078328500.
Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.”
