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Overview /Objective

We are seeking a highly motivated and experienced Manager of Analytics to join our Data & Analytics team at the NFL. The Manager of Analytics will be based out of our New York City office and will be responsible for managing stakeholders from marketing and marketing technology teams. They will primarily focus on supporting marketing analytics activities using fan data, including campaign performance analysis, measurement, and KPI tracking. The role also entails ensuring the accuracy and quality of data to the NFL’s marketing technology platforms. The candidate should possess a strong background in marketing analytics, data quality management, and have experience in effectively utilizing customer data for performance marketing. The ideal candidate will have a bachelor's degree in a quantitative field like economics, business analytics, or a related discipline, along with at least 3 years of relevant experience.

Responsibilities

• Manage and collaborate with stakeholders from marketing and marketing technology teams to understand their analytics needs and deliver actionable insights.
• Support marketing analytics activities by analyzing campaign performance, measuring marketing effectiveness, and tracking key performance indicators (KPIs).
• Utilize fan data to perform in-depth analysis of marketing campaigns, including segmentation, customer profiling, and predictive modeling.
• Effectively communicate analytical findings to stakeholders, translating complex data analysis into clear and concise insights.
• Collaborate with marketing and marketing technology teams to ensure that martech platforms are receiving accurate and relevant data.
• Monitor and maintain data quality, performing regular audits and validations to ensure integrity and reliability of marketing data.
• Perform data extraction, transformation, and analysis using SQL, Python, and Dataiku.
• Develop and implement marketing attribution models to measure the impact of different marketing channels and campaigns.
• Work with the BI COE to create dashboards to provide insights and recommendations based on marketing analytics findings.
• Stay updated with industry trends and best practices in marketing analytics and data quality management.
• Collaborate with cross-functional teams, including performance marketing and marketing technology, to align analytics initiatives and drive data-driven decision-making.
• Collaborate with analytics consulting vendors.
• Foster a collaborative and agile work environment, leveraging tools like Jira for project management and task tracking.
  

Required Qualifications

• Bachelor's degree in a quantitative field such as Economics, Business Analytics, Statistics, or related disciplines.
• Minimum of 3 years of relevant experience in marketing analytics, preferably with a focus on campaign performance analysis and measurement.
• Strong proficiency in data analysis tools such as SQL and Python.
• Solid understanding of marketing attribution models and methodologies.
• Familiarity with MarTech platforms particularly Adobe and their integration with data environments
• Proven experience in ensuring data quality and integrity in a marketing analytics context.
  

Preferred Qualifications

• Experience managing and mentoring a team of analysts.
• Industry certifications in marketing analytics or related fields.
• Experience working with fan data and utilizing it effectively for marketing analytics.
  

Other Key Attributes / Characteristics

• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication skills, with the ability to convey complex analytical findings to stakeholders in a clear and concise manner.
  

Physical Demands

Travel

• This position may require some travel. (e.g. 5 percent of the year)
  

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

• NFL employees are required to work 40 hours per week at minimum
• FLSA exempt.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.