data manager London, England

MediaCom

Full Time London, England 45540 - 38184 GBP ANNUAL Today

Job description

Audience Data Strategist

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At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Overview of role

We’re looking for an Audience Data Strategist to join the Sky Group business unit as part of the ‘Data & Tech’ team in London.

A unique role in the industry the Audience Data Strategist will playing a vital role pushing Sky’s business to be digital first across their media planning, activation, and automation. The role will interpret data across multiple sources to build an accurate understanding of paid media performance for consumers, helping to create the insight loop across planning and trading teams. This is a fantastic opportunity to be part of a new growing team with the objective of making Sky industry leading in data and analytics!

Sky is one of the largest advertisers in the UK with over 24m customers across 6 countries, making it one of Europe’s leading media and entertainment brands. Sky operates across multiple categories - from TV hardware, broadband services, mobile networks, original content and live sport – making Sky is one of the most innovative and diverse companies to work for in the industry!

Reporting of the role

You will report into the Analytics Account Director for the Sky Business group as well as being part of the wider Data & Tech community across EssenceMediacom.

3 best things about the job

The people – you’ll work in a high performing, creative and ambitious team of +50 digital experts with a range of backgrounds, skill sets and experiences to learn from.

The work – you’ll do industry leading work, helping Sky see the bigger picture across multiple categories to make a and make their ambition to make ‘data powered decisions’ a reality.

Your development – being in such a high-profile team and exciting future-facing data and analytics division will support your career development ambitions, with opportunities to learn from a multi-disciplinary set of experts along with the most senior members of the agency, whilst working on high profile campaigns.

Measures of success

In three months, you would have:

Working alongside existing infrastructure to analyse trading dashboards across web Analytics (Adobe & GA) and performance data (Google, Facebook, etc.)
Working closely with investment and ops teams to help categorise and organise Sky’s vast media spend.

In six months, you would have:

Capturing insights that provide a holistic view from performance of creative, media, audience, categories, or competitors.
Build a close working relationship with the with EssenceMediacom strategists, planners, and digital experts on the account.

In 12 months, you would have:

Harnessed a clear view of campaign success driven by a consistent measurement framework and methodologies used across the teams.
Be part of the data driven culture on the account pushing through your own thoughts and opinions!

Responsibilities of the role

Planning: Accelerate Sky’s use of insight across planning and execution to inform media briefs.
Evaluation: Evaluate Sky’s analytics across their paid media performance and website analytics to drive insights across direct response campaigns.
Operation Excellence: Direct the use of taxonomies across EssenceMediacom teams to maximise automation across reporting suites for paid media and analytics.
Measurement: Maintain a consistent measurement framework with clear KPIs and methodologies across multiple teams.
Presentations: The ability to problem solve analytical challenges across the team and presenting confidently back to clients or the agency with insights.

What you will need

Highly analytical with experience of working with multiple data sets across Google Analytics, Adobe, and paid media channels to deliver relevant observations and insights.
Data analyst experience preferred with knowledge of using tools such as Big Query, Data Studio, and Tableau.
Ability to manage workloads across multiple workstreams throughout the Sky business.
An understanding of the media landscape, in particular addressable and digital media.
Base knowledge of market research techniques and methodologies.
Self-starter with an eagerness to learn new skills!

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.