Data & Insights Analyst London, England
Job description
We are currently looking for a Data & Insights Analyst to join our Global Strategy & Consumer Insights team for Penhaligon's, L'Artisan Parfumeur (and more brands to come!). In this role, you will help the business understand our consumers by shining a light on the unknown and exploring first party DtC data to see what our consumers are telling us. You will use data, intuition, and market research to identify key actionable insights, supporting the business in optimising the consumer experience to maximise acquisition, drive conversion, and inspire consumer loyalty and retention.
Key responsibilities
Work with the Head of Consumer Insights to embed a consumer centric approach to decision making by managing a pipeline of consumer-focused questions from key business stakeholders
Perform various analysis to deliver actionable insight and recommendations to improve the consumer journey and experience
Work with the BI Manager to develop reports, dashboards and data visualisations to analyse consumer behaviour and segments
Conduct new user training across the business empowering all business users with self-serviceable data from reports and dashboards
Effectively communicate actionable insights in an easily consumable format
Be a custodian of our data, constantly monitoring consumer data for integrity and accuracy
Assist the BI Manager with the maintenance of our product and store tables, keeping up to date with new launches
Ability to communicate advanced insights to a lay audience in a simple and clear way
Strong analytical skills: ability to prepare, review and analyse data
Advance knowledge of the Microsoft Office Suite (Excel, Word, PowerPoint)
Knowledge of SQL or Power BI is advantageous but not essential
Highly organised, able to manage different tasks and projects at the same time
Able to work well as part of a team and cross functionally with colleagues at all levels of the business
A curious mindset, with a thirst for knowledge
Excellent eye for detail
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