Data Analyst (Marketing) - unikrn London, England
Job description
About The Role
About Us
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platform. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.
Objectives Of The Role
Performing detailed analysis of the unikrn business for stakeholders including insights, reporting, modeling and business intelligence for all products and Marketing activities. Along with the Head of Quantitative Trading & Analytics, support the roadmap and direction of Analytics within unikrn with a focus on innovating and optimizing our product offering, marketing and business activities. Utilizing analytical and modeling techniques, you will build and optimize existing and new products, Marketing channels, and promotional activities. On a day-to-day basis you will work closely with stakeholders across all functions of the business to gather KPI, reporting, data intelligence, optimization, analysis requirements and execute those to drive business outcomes. Working closely with our World-class Marketing team, you will scope out tracking and modelling requirements and see them through the development until tested and implemented into production, reporting on outcomes and optimizing where necessary.
Role Responsibilities
Support strategy and roadmap for Analytics that supports the overall Unikrn business strategy as well as the overall Entain Group strategy
Support business functions including Marketing and CRM with ad hoc and periodic reporting, insights and analysis
Support customer and risk management outcomes by undertaking detailed analysis of business and Marketing performance
Develop and update Customer segmentation models and reports for the purpose of identifying high risk and high value customers
Develop models to determine the success of business initiatives, past or proposed, including relevant marketing activities
Develop and maintain business performance reports along with automated self-service BI in Tableau
Maintain and improve the unikrn Google Analytics account and our user tracking, and provide detailed insights and analysis of digital customer behavior and journeys
Assist Head of Quantitative Trading & Analytics with preparation of periodic management reporting
Identify and analyze business KPI’s to identify opportunities to maximize growth
Ensure data integrity and accuracy. Resolve inaccuracies in production data sources
Contribute to data lake/warehouse build and maintenance, and demonstrate knowledge of data assets, systems, processes and data architecture including AWS, Aurora and Redshift
Contribute to the build and maintenance of predictive models for initiatives such as reducing customer churn, identifying problem gamblers, and recommendation engines
Integrate analytics, data driven decisioning, and automated processes into operational activities that drive customer and business commercial outcomes
Work cross-functionally with internal and external stakeholders to conduct and/or oversee user data, research, and metrics analysis, building KPI’s and measurement against these
Manage the continual monitoring of industry trends and user feedback to anticipate business needs, while also collecting requirements from stakeholders
Assist IT Project delivery teams, provide direction and data expertise for the successful delivery of IT projects where required
Build best practice analytics processes and BI tools, integrating with Marketing, Product and CRM
Understand general operational matters that support business activities
Key Skills Required
Experience in a Marketing analytical role or an Analyst role in the Wagering sector
Degree level qualification specializing in Analytics, Mathematics or Statistics or related field
Passion for esports/betting/gaming
Advanced knowledge of data query languages and data manipulation including SQL
Strong written and verbal communication skills
Able to liaise with distributed teams from different disciplines to deliver goals on time
A keen eye for detail and comfortable being hands on in a small team, start-up environment
Ability to effectively prioritize, manage and execute tasks
Customer Centric, "can do" attitude - Always curious about their experience.
Strong work ethic and ability to ‘get the job done’
Able to build effective working relationships
Deliver work to a high standard
Sound working knowledge of Data & Analytics platforms and tools
Previous experience using Tableau
Understanding of bookmaking and risk management concepts
Knowledge of Predictive Analytics and Machine Learning processes, tools and techniques
Additional proficiency in R or Python
Experience with Google Analytics
Additional Information
General
Maintain a positive problem-solving approach to business using appropriate conduct and a responsible and professional manner consistent with the standards expected by Unikrn and its clients at all times. This also includes maintaining a professional and business-like standard of dress and personal presentation.
Unikrn is an Equal Employment Opportunity Employer and is committed to ensuring a workplace free of discrimination and harassment. This commitment is based on the need to ensure our company complies with Equal Opportunity laws. Ensuring that discrimination and harassment do not occur in the workplace is the responsibility of all employees.
The responsibility of Workplace, Health, and Safety in the workplace lies with all employees. This includes conducting yourself in a safe manner and not putting yourself and others at risk, as well as complying with the company's requirements. All employees also have a duty to ensure that additional company policies are observed and practiced.
Follow/adhere to all lawful and reasonable instructions and requests as directed by your Manager or delegate.
Unikrn Values
We believe that by behaving in line with our company values we will best serve our internal and external customers and each other. Our values are:
Maximum Effort
We’re a Champion Team….not a Team of Champions
Laser Focus
Do What’s Right
Enjoy work and have fun
As part of our culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.
If you have any questions, please feel free to contact us via [email protected]
