Customer Marketing Executive London, England
Job description
Can you help us change the world?
Yes, you read that correctly. It sounds grand, but we've got big ideas at Mews. We're transforming the world of hospitality, re-imagining the industry with a best-in-class cloud-based property management solution for hotels, hostels, apartments, and so much more.
We're on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...
About the role
First things first: you want to know what you're actually applying for. It's impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:
We are looking for a passionate and results-driven Customer Marketing Executive to join our growing team. The primary focus of this role is to support our mission to grow revenue in existing accounts, drive customer retention and nurture our existing (and rapidly expanding) customer database.
The ideal candidate will have experience in executing marketing strategies that drive measurable results in a high-growth business environment.
You will work with our Customer Marketing Manager to effectively plan and execute campaigns to deliver maximum impact and drive revenue and engagement goals. This role partners closely with our Customer Success and Client Sales teams, as well as working closely with other stakeholders within the wider marketing team.
✅ Your mission, should you choose to accept it:
- Develop and execute targeted marketing strategies and campaigns to grow revenue within existing accounts, focusing on upselling and cross-selling opportunities.
- Analyze client data and identify trends to improve customer satisfaction, retention, and advocacy.
- Build and maintain strong relationships with the Client Engagement and Customer Success teams.
- Monitor and report on key performance indicators (KPIs) related to client marketing, including revenue growth, customer retention, and advocacy.
- Develop a deep understanding of our products and services to effectively communicate the value proposition to clients.
- Work with the wider marketing team to develop case studies, testimonials, and other content that showcases client success stories and strengthens brand advocacy.
- Organize and manage a customer events program, inclusive of webinars, workshops, and round tables, to build relationships and promote brand advocacy.
- Participate in industry events and conferences to stay informed about market trends and build relationships with clients and partners.
️ You'll be a great fit if you bring a few of the below with you:
- Bachelor's degree in marketing, business, or a related field (preferred, not required)
- A minimum of 2-5 years of experience in marketing, ideally in a client-facing role.
- Proven success in growing revenue within existing accounts and driving customer retention.
- Experience with CRM and marketing automation tools (e.g; Salesforce, HubSpot).
- Experienced in campaign planning and execution, with an understanding of the communication channels available.
- Confident in their copywriting abilities, and comfortable writing customer-facing e-mails (being considerate of tone of voice, brand messaging etc).
- Experience or an interest in event marketing.
- Strong interpersonal and communication skills, with the ability to effectively present information to internal teams.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and maintaining a high level of attention to detail.
- Passion for delivering exceptional customer experiences through storytelling and message delivery.
- Comfortable working remotely. Access to London for occasional in-person meetings preferred.
- Comfortable with occasional overseas travel.
What's in it for you?
Did you know that Mews has been voted the Best Place to Work in Hotel Tech for 3 years running? You do now. Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:
- Participation in Company shares program
- Best-in-class Parental Leave Policy. At Mews, the primary caregiver gets 6 months fully paid parental leave, the secondary caregiver gets 2 months fully paid. (No matter your location, can be used during the 1st year of your newborn, covers birthing, adoption and surrogate, applies if you're employed for at least 1 year at Mews)
- Flexible Benefits via the ThanksBen platform (pay for things like your Netflix, Spotify or other streaming services, for instance)
- Unlimited paid holiday (no, this is not a typo)
- Wellness Wednesday's (where every last Wednesday of the month, the whole company enjoys a paid day off to attend to your own well-being)
- Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
- Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
- Regular team events and socials
Who is Mews?
We want to get to know you, so it's only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.
Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.
From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.
Mews serves over 3,000 properties across more than 70 countries around the globe and works with a huge number of hotel tech partners to provide hoteliers with an unbeatable connectivity – no other solution offers as many integrations.
At the 2020 HotelTechAwards, Mews was voted Best PMS by industry peers. Mews was also a Best PMS Finalist in 2021 and 2022, as well as being named Best Place to Work in Hotel Tech in the same years. Mews ranked 24th in the FT 1000 fastest growing European companies in 2021.
Life at Mews
That's what we do, but what about who we are? Mews' culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You'll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you'll always be able to rely on those around you.
Yes, we're ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that's a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.
Oh, and we love our pets ❤️. To get more of an idea what life at Mews is like (and to see dozens of cute cats, dogs, and hamsters), check out our Instagram . We're guided by our five key values; if you see yourself in them, it's time to get in touch.
✊ Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!
One very important note….don't hold back! Even if you think you don't meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can't wait to hear from you!
