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Key Accountabilities

Summary

Our online channels are experiencing incredible growth, which shows no signs of slowing. With an online presence in over 100 markets, are you ready to take our digital customer experiences to the next level as we turbocharge Omnichannel & Online?

You'll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!

Key Capabilities

What's in it for you

Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• 20% Colleague discount on most things from furniture, fashion and food.
• A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
• Attractive annual bonus, based on company performance and personal objectives.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
• Charity Volunteer Day – A paid day away from work to support your chosen charity.
• A very generous Defined Contribution Pension Scheme and Life Assurance
• Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family & free access to the UnMind App as well as many other schemes

What you'll do

Working as part of the Digital Marketing Strategy within the Measurement & Reporting team function you will support the Digital Marketing Analytics & Strategy Managers with the development of the M&S Customer Acquisition Strategy. Working as part of a dynamic digital marketing team, helping to shape the digital marketing strategy through the establishment of best practices and ways of working.

• Producing automated dashboards within Power BI bringing together the vast range of data available to drive teams to self-serve and working closely with them to understand and establish their data needs.
• Understanding data processes to be able to extract, merge and interrogate customer level data to build processes to enable suppling actionable insights via dashboards and other data output for key stakeholders. Understanding key metrics, analysing and interpreting trends and making recommendations for marketing channel innovation and development based on data.
• Develop expertise in the channel metrics across the owned and earned digital marketing channels to make informed and knowledgeable recommendations to the Digital Marketing Channels team.
• Present analytical findings in a visually compelling manner, with action-oriented recommendations that answer key business questions to key stakeholders. Helping to drive core insights from the data to suggest multi-channel testing strategies that drive fundamental improvements to customer acquisition
• Interrogate web analytics and in-channel marketing platform data with the aim of making recommendations that will lead to uplifts in traffic, revenue, conversion and return on advertising spend (ROAS)
• Identify the key customer journeys and channels that lead to the establishment of customer lifetime value to support a customer acquisition strategy

Who you are

• Strong analytical mindset and skills, specifically demonstrating excellent problem-solving skills
• Demonstrable experience of Power BI dashboard building utilising PowerQuery/DAX
• Demonstrable experience of SQL/Python/PySpark to investigate and interrogate large databases to deliver insight
• Be able to process data from various sources in an organised and logical manner
• Demonstrable knowledge of digital marketing metrics across core digital marketing channels and how channels interact with one another including Direct, SEO, Paid Search, Paid Social, CRM (Email / Push / App), Display and Affiliates
• Possess excellent presentation skills, with the ability to influence colleagues and cross-functional teams
• Self-motivated individual, with excellent communication skills who is keen to learn within a team with strong organisational skills and attention to detail.
• Degree level or higher

Everyone's Welcome

M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.

We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.

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