CRM Project Lead London, England
Job description
This brand-new role offers the opportunity to join a growing CRM team and work within a dynamic, fast-paced environment where we are constantly striving to enhance the relevance and performance of our customer communications.
Reporting to the Head of Customer Marketing, the CRM project lead will drive forward several new initiatives, ensuring we have the optimum set up from both a data & customer perspective to ensure success. In addition you will also take ownership of several existing tactical campaigns with a view to continually test and optimise performance across customer touch points including the App, email, direct mail & SMS
Duties and Responsibilities:
- Work with the head of customer marketing to drive innovation within the CRM team by leading on several projects. These include; Enhancing our 1-1 personalisation offering, driving the App download strategy and optimizing our data capture touch points
- Take ownership of a number of our tactical CRM campaigns across all channels (App, email, direct mail & SMS), identifying opportunities and challenging current practices
- Implement AB and multivariate testing ensuring all tests are carried out in a measured way to ensure significance and fairness
- Become the expert on how our CRM platforms/systems work together and ensure we have accurate and accessible customer data available to optimize our CRM activity across all of these
- Build strong working relationships with other teams within the business including Commercial, BI, and Tech in order to gain support and drive continuous momentum for new initiatives
- Work with several of our external partners including our refer-a-friend partner MentionMe, challenging strategy and ensuring we are getting the most out of the tool and the partnership
- Ensure we have a deep understanding of who our customer is, why and when they shop, how they interact with the brand and what their lifetime value is
- Provide regular insights to the wider marketing team on campaign performance along with recommendations and next steps
- Advocate a customer-centric mindset across the business
Skills / Qualifications:
- 3+ years’ experience in an CRM/digital marketing/trading role within an ecommerce business
- A problem solver not afraid to challenge the status quo
- A team player who is also happy to work independently and proactively
- Commercially-minded with the ability to translate analysis findings into revenue generating initiatives
- Experience in implementing and managing lifecycle and data-driven campaigns
- Experience implementing app marketing campaigns
- Proven track record in optimising campaign performance through A/B and multivariate testing
- Hands-on experience of using CRM platforms in an ecommerce environment (Ometria and/or Batch are a bonus)
- Adept at manipulating and reviewing data in Excel/google sheets and Google Analytics
Job Types: Full-time, Permanent
Benefits:
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Application question(s):
- Salary expectations and notice period
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in LONDON
