CRM Manager – Growth Windsor, South East England, England
Job description
We’ve been in Britain’s homes for over 200 years. But at British Gas, we’ve never been more excited about the future.
Right now, we’re at a pivotal moment. We’ve got big plans to get our homes closer to Net Zero but we’re leading our customers through a once-in-a-generation cost of living crisis too. That’s why we need a brilliant CRM Manager – Growth to help us implement strategies to drive lifetime value and exceed our retention KPIs.
You’ll bring bags of energy, know-how and passion to our family of door-opening brands, including British Gas and Hive. And you’ll join a team who are just as focused delivering on fantastic results as you are.
Your role will be key to our commercial ambitions and you’ll have a laser-like focus on growing customers numbers across our various customer propositions, principally boiler installs and HomeCare, through our owned channels.
You will be strategic, smart, and creative and work in a team with a beautifully clear remit.
What will you do?
- Work with the CRM Lead and Props Leads to design and create a calendar of activity to hit growth targets across our owned channels.
- Work with General Managers and other Commercial teams to set fully-costed growth campaigns and manage campaigns to these targets.
- Use available models to identify priority targets and apply a data-led contact strategy to drive campaign engagement and conversion.
- Manage performance to directly and positively impact commercial performance across core portfolios on a daily and weekly basis.
- In partnership with Campaign Development Lead, develop, test and build highly-targeted customer segments and manage campaigns to be highly relevant in terms of content and channel in order to drive lifetime value.
- Develop and communicate calendar of activity in order to facilitate prioritisation of effort and resources.
- Prioritise the development of highly-personalised communications for target segments.
- Proactively report on campaigns, using data and insight to make clear recommendations to drive future performance.
- Manage all campaigns and BAU activity to relevant regulations.
Who are we looking for?
- Experience creating effective growth campaigns across a range of channels.
- Experience managing or leading successful multi-channel campaigns.
- Creativity when designing campaigns and BAU activity to drive growth.
- Running continual improvement processes to drive real-time improvements.
- Introducing trigger-activated automation to good commercial effect.
- Developing and working with highly targeted segments of customers and prospects.
- Holding stakeholders and agency partners to account, ensuring all marketing communications ladder up to our brand purpose and goals.
We are proud to be recognised as a disability-confident employer. Our customers come from a variety of different backgrounds, and so do we. We hire great people from all walks of life, not just because it’s the right thing to do, but because it makes our company stronger. We will continue championing inclusivity while investing in our local communities to create a better, more sustainable world for everyone. We are incredibly proud to have been recognised by The Times for being one of the Top 50 Employers for Women.
Our people are the beating heart of our business. We are incredibly proud of our commitment to being FlexFirst. From childcare to furry friends, we listened to our people and understood that they work best when they are comfortable and have a flexible working model that suits their individual needs. We embrace the opportunity to give our colleagues a choice to work from anywhere whilst still ensuring they can connect and engage with their teams through office days, employee networks and virtual events.
We have tailored our well-being & benefits package around our employees as follows;
- Competitive salary and bonus potential
- Employee Energy Allowance
- Pension scheme
- Electric car lease scheme
- 33 days holiday allowance, inclusive of public holidays, and the option to buy up to 5 additional days
- Excellent range of flexible benefits, including technology vouchers & travel insurance
We are committed to creating a cleaner and greener future. And we’re making big changes to help us get there. That means cutting customers' emissions and our own to reach net zero. And because our people are the beating heart of our business, we will continue to champion inclusivity, develop future skills and invest in our local communities to create a better world for everyone. As part of our reforestation project with WeForest, for every new employee that joins our family, we plant trees in underprivileged areas in Tanzania to offer farming and wildlife economy opportunities for locals.
#LI-BGAS
At Centrica we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. To build a more sustainable future, we need the best team – a team with a diverse mix of people and skills, where everyone feels welcome and able to succeed. We are dedicated in helping to close the diversity gap and would love to see more females, people of colour and LGBTQ+ employees, as well as those from a variety of cultures and ethnicity to veterans and the differently abled. Supporting diversity and inclusion is a big part of who we are, we are not looking for people to fit into our culture but to add to it!
PLEASE APPLY ONLINE by hitting the 'Apply' button.
Applications will ONLY be accepted via the ‘Apply’ button.
This role is being handled by the Centrica recruitment team and NO agency contact is required.
