crm consultant London, England
Job description
CRM Manager
Group Marketing
Permanent | Full Time
Office location: White City, London | Hybrid
Hiring range: £37,000 - £43,000
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team
At ITV we create and bring brilliant content to audiences wherever, whenever and however they choose.
Our award-winning marketing and communications bring those programmes and brands to life, deepening the relationship between ITV and consumers. The teams within Group Marketing cover the full spectrum of marketing communications. From our award winning in-house creative agency, ITV Creative, to Consumer Marketing, our dedicated Media team, right through to our Commercial Marketing team who engage advertisers and their agencies.
The role
As our CRM Manager you would be managing the execution of ITVX’s SVOD strategy through brilliant campaigns delivered across CRM and content merchandising; driving a positive direct relationship with viewers which ultimately leads to increased subscribers for ITV’s SVOD proposition: ITVX Premium. This role will focus particularly on driving acquisition and retaining the current base.
The role will entail but not be limited to:
- Manages the delivery of campaigns for the ITVX and BritBox SVOD strategy, supporting multiple business KPIs - driving brand awareness, video-on-demand viewing, and subscriber acquisition and retention.
- Works with multiple teams and alongside the Senior CRM Manager to understand our viewers and customers, through insights and segmentation - to make data-led decisions.
- Manages internal and external agencies and suppliers to ensure the successful delivery of the team’s CRM and content merchandising plans.
- Evaluates the team’s activity and impact against short and long term targets, and proposes strategic and tactical changes to optimise performance
- Ensures all CRM activity contributes to SVOD’s streaming, MAUs and subscriber KPIs.
- Manages the creative output of the team’s activities through an excellent understanding of impactful and performant copy and artwork.
- Represents the team and its requirements within product delivery teams.
- Manages several direct reports, delivering results and supporting their personal development.
- Manages budgets effectively.
Skills you’ll need (minimum criteria)
- Strong experience of upsell/acquisition necessary
- Proven track record of delivering strong and impactful creative campaigns
- Extensive experience delivering campaigns in a CRM and/or digital marketing environment
- Strong understanding of GDPR and data compliance
- Results driven analytical thinker confident interpreting data
- Omnichannel experience
Other things we’re looking for (key criteria)
- Experience with customer migrations
- Experience working with SVOD/subscription business model
- Knowledge of Braze
- Highly collaborative, working comfortably within a complex matrix environment
- Motivated and organised to deliver work to a high standard and to deadlines
- Stakeholder management and the ability to build strong relationships with the Product, Data & Insight and Marketing teams
- Comfortable reviewing statistics to make data-driven decisions
- A passion for TV, ITVX and its role at the heart of popular culture
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [email protected].
- There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits
Closing date: Friday 4th August 2023
