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As a CRM Campaign Manager, you will be responsible for the end-to-end delivery of the campaigns and programmes of activity. The role will support and manage the delivery and execution of best-in-class multi-channel communications (digital and direct/CRM) to achieve business outcomes.

Bringing your CRM expertise, you'll be required to:

• Be customer -centric
• Be data driven and use customer insight to develop campaigns that achieve business and customer outcomes
• Build a test and learn strategy through developing and testing new features/ creative or content/offers selection to ensure programmes are optimised in terms of performance and results
• Work with Insight & Analytics and agencies to understand performance and optimise campaigns to improve performance
• Support in producing customer journey mapping and drive its implementation making sure it is maintained and improved
• Build strong working relationships with all key media, creative agencies and associated partners to deliver the most effective, integrated communications
• Embody an Agile mindset and culture to contribute to the growth in agile maturity of our business.

• Customer Journey Development: As a CRM Manager support in producing customer journey mapping including the relevant communications. Look for opportunities to develop and implement best-in-class communication journeys to drive incremental business benefit
• CRM Campaign Prioritisation: As part of the team, plan and prioritise campaigns and communications working collaboratively with various business functions to best drive business outcomes.
• End- to-end CRM Campaign Management: Responsible for briefing, delivery and execution of the agreed CRM priorities to deliver quarterly plans. Working collaboratively with commercial, insights, CX and brand teams, as well as external partners to meet budgets and deadlines.
• Test and learn plan: Responsible for building a test and learn plan. Implement the tests and report on performance. Share learnings to relevant stakeholders. Support and guide other members of the team on how to approach testing activities
• Data and Capability: Maximise use of existing capability and data, and feed in to future development to improve relevancy
• Agency and Stakeholder Management: Build strong working relationships with all key media, creative agencies and associated partners to deliver the most effective, integrated communications and structured test and learn agenda as part of a wider optimisation roadmap

Essential:

• Prior experience in CRM & Digital media management for 4+ years
• Results-focused with previous CRM experience optimising towards conversion KPIs
• Experience of working with analytics & data teams
• Data driven and can interpret data to actionable insight and define customer segments
• Experience in testing
• Ability to manage multiple campaigns at the same time
• Excellent communication skills (written and verbal)
• Strong stakeholder & agency management experience
• Ability to present approach and results in an engaging way

Desirable:

• Exposure to Telco/subscription-based business models

Key Stakeholders:

• Stakeholders right across the Tesco Mobile business (incl. Marketing Senior Leadership Team members)
• Key sister teams in Tesco Marketing/Customer teams (e.g. Clubcard/Loyalty)
• External agencies and contacts

A 50-50 joint venture between Tesco and Telefónica O2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we’ve launched into new services and markets. With more than 5 million customers, we’re the largest mobile virtual network operator in the UK. We’re proud to have an inclusive culture that’s uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders.

We care for human connection and we keep our customers at the heart of everything we do, which is why we’ve embraced the Agile way of working. Agile is more than just a methodology – it’s a liberating journey that puts customers and purpose first. It empowers us to self-organise, collaborate, co-create and rapidly inspect and adapt everything we do – allowing us to respond at pace to our customers’ needs. It encourages variety of thought and enables us to thrive, both individually and collectively.

We pride ourselves on being a company where everyone’s welcome and truly feels able to be themselves. We not only celebrate diversity but recognise the value and opportunity it brings in helping us to serving our customers, communities and planet a little better every day. We strive to build a workforce that reflects our customers, not only here in the UK, but worldwide. In offering many varying working patterns across our business, our aim is to attract a diverse range of applicants from all walks of life. If you’re as passionate as we are about providing the best customer experience, we’d love to hear from you.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our base will be the office, where we connect, collaborate and innovate – and there will be the expectation for everyone to be in the office more often than not. For Head Office roles we therefore expect colleagues to spend a proportion of their time at our offices.

We are supportive of colleagues having conversations with hiring managers about what office presence will look like in the context of the role.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Annual bonus scheme
• Holiday starting at 25 days plus a personal day (plus 8 Bank holidays)
• On-site state of the art gym at our Welwyn Campus with discounted “Gympass” membership & free health checks via Nuffield Health
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• Share Schemes – Join our ‘Buy As You Earn’ & ‘Save As You Earn’ share schemes after 3 months service
• Colleague Clubcard (including a 2nd card for a family member) after 3 months service
• Colleague Discounts:
  • 10% increasing to 15% after every pay day for a four day period, off most purchases at Tesco
  • 10% off One Stop
  • 10% off pay monthly & SIM only deals with Tesco Mobile
  • 20% off all F&F purchases
  • 20% off car, pet and home insurance at Tesco bank. T&C’s apply
  • 10% off Tesco Café
  • 50% off complete glasses purchases & free eye tests (other offers available) at Vision Express
  • 50% off health checks at Tesco Pharmacy
• An exclusive deals and discounts website saving you money on everyday purchases, treats for the family, eating out and utility bills for the home
• Cycle to work scheme
• Shuttle Bus Service to/from Welwyn Garden City Station to Welwyn Campus
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want
• Our Employee Assistance Programme helps you deal with life’s challenges
• Financial wellness - Tesco has partnered with experts to help you make the most of your money
• Get involved in a range of fundraising activities with our long-term charity partners