CRM Campaign Manager Wakefield, England
Job description
We are currently recruiting for a CRM Campaign Manager to join the Digital Team at cardfactory. Th Email CRM Manager will own and manage the commercial email communication plan by developing the email strategy, creating meaningful customer segments and delivering a best-in-class email programme that engages and inspires our customers.
Main Responsibilities- Collaborate with the wider business to create a commercially focused email content plan that supports our key trading seasons and business goals.
- Use data insights to create audiences for targeting within email and in other channels such as Paid Social and PPC.
- Manage the end-to-end campaign email and app push message process from planning and briefing design to deployment and reporting.
- Utilise all available tools to incorporate personalisation and dynamic content into emails and push messages
- Create test plans to ensure continuous learning and optimisation of email and push message performance.
- Ensure all email and push message campaigns are tracked and provide regular reports on performance, including weekly CRM trade report for the Digital Team.
- Collaborate with the Digital Design and UX Teams to improve email templates and create impactful and engaging content.
- Grow email list through on-site and off-site activities.
- Keep up-to-date with the email competitive landscape, market trends and best practices.
The Ideal Candidate
- Demonstrated email marketing experience
- Solid knowledge of data segmentation and audience building
- Expert knowledge on the technical set-up of email campaigns, including automated programmes, with experience across a variety of ESPs
- Analytical mindset with a creative streak
- A passion for email marketing
- A general understanding of email marketing data privacy legislation such as GDPR and CCPA
- Ability to work collaboratively across multiple functions
Card Factory is the UK’s leading specialist retailer of greetings cards, dressings, and gifts with over one thousand stores across the UK and Ireland. In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true Omni-channel retailer. This strategy sees significant investment into our colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of our exciting journey.
In return, we offer a wide range of benefits to support your physical, mental, and financial wellbeing.
Benefits
- Pension
- 15% Card Factory colleague discount in-store and online
- Save As You Earn scheme
- Financial Wellbeing Support
- Financial Education Tools
- Salary Advance
- Seasonal incentive schemes
- Retail Management Apprenticeship Programmes with local providers with access to a virtual internal network for learning together
- Discounted gym membership, mobile phone contracts, and car leasing
- Discounts across 100’s of UK retailers
- Employee Assistance Programme – access to tools to support mental, physical, and financial wellbeing
- Enhanced Maternity, Paternity, and Adoption leave
This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.
For any questions email: [email protected] (we do not accept CVs/Applications via email)
We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.
No agencies, please.
