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CRM Assistant Manager

London (Hybrid Working)
Permanent
Full-time

Grade 3

As CRM Assistant Manager, you will support the development and delivery of customer loyalty communications. You will also support the implementation of hyper-targeted communication programmes, including supplier funded partnerships and promotional reward providers, to customers at whatever stage they are in their technology lifecycle.

Duties & responsibilities:

• Plan & manage the end-to-end email & SMS campaign process in line with the CRM campaign laydown
• Project manage email briefing process: Ensuring we are selecting the right message, to send to the right audience, at the right time
• Define campaign objective & audience through data driven insights and learnings
• Customer first communications: Brief in house designers & external agencies on creative. Plus, liaise with our in-house creative production team for copywriting
• Develop & maintain a content plan that is aligned to customer needs states: Utilising existing content & working with the internal studio and content teams to develop new content as required.
• Managing approvals process: This includes liaising & managing relationships with key internal stakeholders, brand & marketing planning, business standards, financial compliance, commercial & ecommerce teams
• Collaborate with CRM manager to deliver the test & learn plan and ensure an always-on approach to channel optimisation
• Track the weekly performance of campaign KPIs against targets and communicate the results to the wider CRM team and key internal stakeholders
• Develop base analysis and present to internal Trading teams to help shape appropriate propositions that are relevant to the target audience
• Managing longer-term projects outside of weekly BAU deployment, aimed at increasing CRM retention & engagement rates
• Keep a campaign cost tracker to effectively monitor performance and ROI

Accountability:

• Accountable for Currys £50m CRM revenue target
• CRM’s £2m supplier funding target
• Efficient use of spend of Curry’s agency budget

Required experience/qualifications:

• Data marketing/CRM experience including email marketing (ideally client side and/or agency side) across customer retention/re-engagement and acquisition
• Marketing or business qualification
• Business & market focused in order to deliver the right results to the business
• Ability to manage multiple projects in parallel
• Excellent interpersonal skills and a team player
• Experience in working with external agencies and suppliers
• Numerate and analytical with the ability to produce reports and derive valuable insights
• Objective creative appreciation/critiquing skills

We’re one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits including:

• Competitive pension scheme
• Access to discretionary company bonus scheme
• Life Assurance
• Staff discounts and offers
• Hybrid working; arrangements will depend on your role and business requirements. You could be working from our primary Currys Campus at Waterloo (WeWork), meeting & collaborating at Currys regional workspaces or working from home

Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.

#LI-Hybrid