CRM and Conversion Manager London, England
Job description
Engage and nurture our future students through every step of their journey. Join our UK Student Recruitment & Conversion team and support our continuous innovation and advancement of our student journeys.
From segmented, targeted outbounds comms campaigns to inbound enquiry management, our CRM team are always on the pulse. In an ever-changing environment, an integrated system of customer service touchpoints is crucial, and this role will lead the university’s CRM and marketing automation systems, with a view to maximise student recruitment and conversion. With an end-to-end view from initial enquiry to enrolment, the role holder will work to deepen our relationship with our prospective students, delivering timely, segmented, and relevant engagements to our core audience segments.
This is an exciting time to join a directorate where technology, innovation and customer experience sit at the heart of our work.
We are looking for a forward-thinking and innovative CRM professional, with significant experience in leading on multi-channel nurture and conversion campaigns. With strong project management skills, you’ll be able to balance competing priorities whilst delivering excellent customer service in a busy, creative environment. The successful candidate will be an expert in systems including CRM and automation, with a strong eye for detail and quality. A true all-rounder, you will bring your knowledge and experience to advance our planning, execution, and evaluation, delivering a cycle of continuous improvement.
The University of East London is one of the most diverse and vibrant universities in the global capital. Our pioneering and forward-thinking vision is making a positive and significant impact to the communities we serve, inspiring both our staff and students to reach their full potential. Join us and #BeTheChange.
Born in 1898 to serve the skills needs of the 2nd industrial revolution, the University of East London is underway with its transformational 10-year Vision 2028 strategic plan led by our Vice-Chancellor & President, Professor Amanda Broderick, to advance Industry 4.0 careers-1st education. We have a clear route-map to provide a springboard for the jobs and opportunities of the future; drive diversity in the 4.0 talent pipeline - working in partnership to promote talent wherever it is found; and to create an inclusive and sustainable, green future.
Interviews will take place on Wednesday 8th March.
A successful external candidate for this position would be employed by UEL Professional Services Ltd, a wholly owned subsidiary of UEL. Employees of UEL Professional Services Ltd work alongside UEL colleagues in delivery of UEL’s mission, and UEL Professional Services Ltd will adopt UEL HR policies and procedures in full. Further detail regarding employment benefits can be found at the employee benefits section of our recruitment pages.
