Creative Development Marketing Manager - Hydration - Europe flexible London, England
Job description
Job Title: Creative Development Marketing Manager
Location: Europe Flexible Location
We are recruiting for 2 roles - 1 in Hydration and 1 in Nutrition. We will run 1 process for both roles.
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You’ll Do for Us:
Focus primarily on supporting the creative strategy for the respective category.
Support the Creative Strategy Director in collaborating with the Category teams to define opportunities for brand growth outside of the regular E2E plans, and together build a plan to translate those opportunities into strategies.
Support the definition of the creative strategy and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
Be a champion for digital transformation and push for innovation in our own thinking and in agency ideas.
Align key stakeholders to E2E briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.
Help to craft the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points, including digital and live experiences.
Support the development of exciting Core Creative Ideas for Regional Brands and local brands.
Be part of translating and amplifying the Global Core Creative Ideas for Global and regional (where not lead OU) brands into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets)
Participate in execution plans to craft expressions of the Core Creative Idea, that are consistent with the Brand Essence and Architecture.
Relentlessly challenge for more innovative brand experiences.
Work with counterparts to help develop and execute cohesive brand/category Creative Strategy.
Work with OU (operating unit) Human Insights Team to support the translation of killer insights into powerful Creative Strategies.
Be a role model in implementing the new ways of working.
Leverage collective knowledge by sharing knowledge and experience across the Category and OU Marketing team.
Qualifications & Requirements:
Significant marketing experience preferably in the field of FMCG
Agency Creative or Planning Experience is preferred
Deep consumer understanding and local trends, with a grounding in insights and analytics
Ability and experience to work in cross-functional and cross-geographical teams and effectively collaborate with key stakeholders
Experience working with local markets and the bottler is considered an asset
Ability to develop IMX strategy and execution plans
Experience with digital eco-systems and creative innovation
Strong communications and creative strategy skills
Campaign development and amplification experience
Experience with agile ways of working
Business / commercial acumen, including financial expertise
Expertise in TCCC business models will be considered an asset
Experience in media relationships will be considered an asset
Design thinking capability
Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
Ability to work under pressure and meet tight deadlines
MASTERY OF (REQUIRED)
1. COMMUNICATIONS / CREATIVE STRATEGY
2. CAMPAIGN DEVELOPMENT & AMPLIFICATION
3. BRAND ARCHITECTURE DEVELOPMENT
3. MEDIA RELATIONSHIPS
4. AGILE WAYS OF WORKING
BROAD EXPERTISE IN (GOOD TO HAVE)
3. MEDIA RELATIONSHIPS
What We Can Do for You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding
Expansive & Diverse Customers: We focus on diversified and large range of customers each day
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day
Growth Culture: be protagonist of bring to life new Coca-Cola vision and organization
Travel requirements:
Expecting travelling 20%
Skills
Influencing
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
