Creative Copywriter London, England
Job description
The back story of why the role is needed
Rooster Punk is a B2B specialist agency, and we're expanding our award-winning creative team to include a middleweight copywriter from an advertising background. We’re especially keen to hear from you if you have both B2B and B2C agency experience.
You will work in partnership with an art director to develop campaign concepts – so experience of working in a copywriter / art director pairing will be a distinct advantage.
As well as being able to come up with ‘big ideas’, you’ll need to be an excellent craftsperson, with an exceptional standard of written English. We’re looking for someone who loves writing, and who can work at pace while keeping a sharp eye on the detail.
Rooster Punk has a reputation for delivering emotionally resonant creative work: our campaigns are moving, thought-provoking, charming, inspiring and funny – although not all at the same time. If you think you’re the right person to help us keep doing what we do well, get in touch.
This is a great opportunity to learn from a team of industry heavyweights, gaining new skills and carving out your own place within a rapidly expanding organisation.
Please note this is not a content writer position. Experience of delivering advertising concepts is an absolute must.
Description of the goals of the role
- Developing concepts and ideas that produce award winning work and client success
- Novel thinking, with fresh ideas that will engage with the audiences
- Handling simultaneous projects, meeting deadlines and collaborating with the team
- Helping us to keep our clients happy and deliver on their business goals
- Becoming a team-member people love to work with
Day to Day Role and Responsibilities
- Take ownership of copy briefs and answer them to a very high standard
- Demonstrate a clear understanding of campaign objectives
- Create and embed brand tone of voice consistently across multiple client brands
- Meet deadlines and stay within budget constraints
- Push clients and team towards fresh, exciting ideas
- Collaborate with creative teams and writers to implement strategy
Skills and attributes needed
- A love of language
- An adaptable style
- The ability to write short form advertising
- The ability to grasp complex subjects quickly
- Great attention to detail and proofing
- Excellent grammar and spelling
- A creative mind
- A passion for excellence
- A confident multi-tasker, used to a fast paced and dynamic work environment
- Experienced in delivering projects with a solid track record
- A strong background in conceptual copywriting
- Strong MS Office Skills
- A confident and articulate communicator and ability to work collaboratively with an incredibly passionate and hardworking team
Personal qualities required
- Positivity – we’re educating the market and sometimes it’s an uphill journey. We’re a fun bunch of Punks and it’s vital we keep having a good time on this Rooster ride.
- Passion – stories need energy, both in the words and the environment they’re born in. We want somebody who is passionate about finding places for our stories to be told and shared.
- Commitment – we’re still a young agency cutting our own path. It means everybody has to go that extra mile to ensure we stay on the top of our game.
- Self -motivation – demonstrating entrepreneurial flair, being proactive and innovative, using your initiative and thinking outside the box, are all celebrated qualities.
- Leadership – we want somebody who can grow into the role and take a leadership position in the agency.
- Pragmatism – this isn’t about compromising principles, but about realizing realities and working within them and still doing amazing things, whether it’s client’s budgets or our own.
Experience or qualifications preferred
- At least 3 years within a creative agency
- Background in creative copywriting
- Familiarity with B2B
- Self-starter, efficient time management and strong problem-solving skills
- Entrepreneurial and driven
About Rooster Punk
We’re Rooster Punk, a creative storytelling agency focused on creating transformational growth for the world’s most ambitious business brands.
We practise our craft exclusively in the complex world of business-to-business. Why? Because it’s a sector full of visionary ideas and people, yet most B2B marketing is stuck in a rut of focusing on product functionality instead of emotional connection. We find these two opposing forces intoxicating, as they create an opportunity for us to take B2B marketing somewhere new. We call our approach Humanizing B2B - reflecting the need to shift to a world of B2B marketing that is focused on audiences and not just products.
Our unique storytelling approach is applied to branding projects, content and thought leadership, marketing campaigns and sales enablement activities. When we get it right, conversations flow and revenues grow. And that’s how every good story should finish – with a happy ending.
