copywriter

copywriter Waterloo

Planitar Inc.
Full Time Waterloo 60500 - 47225 CAD ANNUAL Today
Job description

About us

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary

camera and software platform for capturing and delivering accurate floorplans, immersive 3D virtual

tours and extensive property data.

iGUIDE is the most efficient system to map interior spaces and features accurate floor plans,

measurements, and reliable property square footage. By integrating floor plans and visual data,

iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally.

Visit www.goiguide.com for more information.

As we continue to expand our marketing team and refine our go-to-market strategy, we’re looking

for an all-start content writer with SEO, email and marketing expertise to join our team.

Working alongside our product, design and content team members to showcase our Planix camera

system and iGUIDE, you’ll write a variety of content from blogs and news posts (SEO optimized),

email demand generation campaigns and customer stories.

Our solution delivers value into multiple verticals and ICPs including residential and commercial real

estate, insurance and restoration as well as engineers, architects and designers which means you’ll

have the opportunity to experiment with language-market fit and lead content writing across

Planitar.

This is a great role for an eager candidate with 3+ years of copywriting and content development

experience to work in a high-growth scale up.

On a daily basis you will:

● Write clear, persuasive, original copy that matches our brand tone of voice.

o Help craft the iGUIDE brand tone of voice, stretching us in new directions.

● Work alongside the marketing team to generate and bring-to-life concepts and ideas across

various mediums including social media, print ads, PPC and display, website, eNewsletters,

emails, blogs, brochures, case studies, video, etc.

● Develop presentation materials to be used by various internal stakeholders from senior

leadership to the sales team.

● Able to analyze data and understand what campaigns and copy perform better than others –

leverage this insight and recommend adjustments for future campaigns.

● Stay up to date with industry trends, including ground-breaking ideas, emerging

technologies and business solutions.

What we look for:

● An experienced copywriter with 3+ years of experience developing engaging content that

drives marketing results.

● A master of the English language, able to drive people to act based on words alone… coupled

with strong verbal communication skills.

● Ability to present and justify creative ideas and concepts – once approved, able to bring

those concepts to life.

● You have a strong entrepreneurial spirit, a keen interest in technology and robotics and

continuously innovate to achieve great results.

● Endless curiosity – you love asking questions and learning in an agile environment.

● Fearless attitude – you are competitive and bring a proven track record of achieving

measurable goals.

● Bachelor's degree or college diploma in journalism, marketing, English literature, advertising

or communications.

● This is a hybrid (2 days in the office – Waterloo, ON) or remote role depending on the

candidate and location.

Job Type: Full-time

Benefits:

  • Casual dress
  • Company events
  • Employee assistance program
  • On-site parking
  • RRSP match
  • Work from home

Ability to commute/relocate:

  • Waterloo, ON N2L 5Z4: reliably commute or plan to relocate before starting work (required)

Experience:

  • copywriting: 3 years (preferred)

Work Location: In person

About Planitar Inc.

Revenue: Unknown / Non-Applicable
Size: 1 to 50 Employees
Type: Company - Private
Website: www.goiguide.com
Year Founded: 2013

copywriter
Planitar Inc.

www.goiguide.com
Kitchener, Canada
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
2013
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