copywriter Manchester, England
Job description
Marketing Copywriter (Chicago based)
Role: Marketing Copywriter (Freelance 2 days per week)
Reports to: Marketing Director
Direct Reports: None, but support & guide a UK based
Location: Chicago
Regional Scope: Primarily U.S., also scope across UK, Australia, Canada
Salary: Competitive
BACKGROUND
There are only a few opportunities that come along in a career that enable us to be leaders in a journey of positive transformation. This is a unique opportunity to join the most exciting audio branding company in the world.
The PHMG Marketing team are delivering initiatives with excellence to create an admired global number one Audio branding company. The marketing team you are working with blends experience from the world's leading brands and admired organisations including Gillette, Procter & Gamble, The HUT Group and PWC.
You will be working across multiple countries to support the development of marketing initiatives and activation plans. The lead country for many PHMG initiatives is the USA - the engine of growth for PHMG.
You will be the catalyst for a step change in the quality and persuasion level of PHMG external copy.
PURPOSE OF ROLE
As a Marketing Copywriter for our audio branding business, your main responsibility will be to create persuasive and captivating copy for a range of marketing activities, with an initial emphasis on major Marketing initiatives. You will play a crucial role in raising awareness among business owners about our Audio Branding & Caller Experience services - highlighting the benefits and prompting consideration and receiver engagement. Additionally, your crafted copy will be fundamental to new product launches, client services communication and many other marketing & commercial initiatives.
You have a natural deep understanding of the U.S. market and small business owner…in the Audio Branding industry, business owners often act in the same way as consumers to communications and messages.
We have an amazing PHMG brand that is the pinnacle of the Audio Branding industry – you will apply your deep understanding of the brand, persona & character to produce clear, motivating communication.
RESPONSIBILITIES
- New Product Launches:
Generate compelling copy for the many new product launches planned in the coming year – including launch presentations, collateral, customer testimonial videos and Marketing campaigns (e.g. direct mail, digital advertising, seminars. Collaborate with cross-functional teams to create engaging materials that effectively convey the features, benefits, and value of new products.
- Client Services Communication:
Create email campaigns for client services, aiming to enhance client engagement and promote the use of our services. Develop copy that encourages clients to update their telephone messages, introduces new products and services, and prompts them to prepare for key seasonal periods to deliver an enhanced customer experience.
Make copy the heart of successful communication of new Client Services initiatives and new products. Our 35,000 clients are very loyal and look to PHMG for help to stay ahead of their competition, build their brand and deliver an amazing customer experience.
- Marketing & Sales Collateral:
The PHMG commercial process is the envy of the industry. Prospects are transformed into clients through an inspiring yet simple sales process. Support the Marketing & commercial organisation
- Email Marketing:
Craft persuasive copy for nurture email campaigns targeting small business owners. Develop engaging content that introduces Audio branding & Caller Experience services, educates recipients about their benefits, and prompts them to engage and response to call-to-actions. Apply your expertise in email marketing to create compelling campaigns that drive awareness and engagement.
- Industry Presentations, Training Presentations:
As the industry leader PHMG delivers awareness and education building presentations showcasing the benefits of Audio branding and encouraging consideration for prospects to explore such opportunities.
Develop copy for training presentations related to new products/ features and the introduction of new marketing initiatives. Create content that effectively educates and enables our internal teams to convey the value of our offerings to customers.
- Collaboration:
Work closely with the marketing, design, sales, and client services teams to understand the PHMG brand, product features, customer needs and market trends. Collaborate effectively to align messaging and create cohesive, persuasive copy.
Skills & Experience
- Minimum of 4 Years Marketing and/or Commercial copy experience, preferably in the marketing or advertising industry.
- Excellent writing skills with a demonstrated ability to create compelling, persuasive copy.
- Strong understanding of marketing principles and strategies.
- Creative mindset with the ability to develop innovative ideas and concepts.
- Familiarity with the B2B marketing landscape, particularly in the small business sector.
- Strong research and analytical skills to understand customer pain points and develop targeted messaging.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Excellent communication and collaboration skills to work effectively with internal teams.
- Knowledge of audio branding or telephony services is a plus.
The Right Attitude
- A passion for developing an admired brand and content
- Creative and confident
- Collaborative – a passionate team member and a natural collaborator
- Excited to be working in a fast-paced high growth business
What you will receive:
- Responsibility and empowerment from day one
- A competitive salary
- Pension scheme contribution
- Company & team social events
About PHMG
Established in 1998, PHMG has grown from a renowned Manchester-based business to the world's leading audio branding agency – working with 36,000 clients in 54 countries across the globe. This expansive client list includes household names of the calibre of Samsung, Audi and Adidas, as well as SMEs in every sector of the global market. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive Brand-Sound-Track™ – strengthening their business identity in the most memorable, emotive way
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