copywriter Newton, MA
Job description
Who we are:
CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
About this role:
CyberArk is seeking a talented and versatile Creative Copywriter to join our Brand Experience team. In this role, you’ll apply your passion for storytelling to write compelling and meaningful copy for diverse marketing channels and campaigns to drive brand awareness, increase customer and prospect engagement, and support lead generation efforts. If you’re an exceptional writer who obsesses over every word and believes that less is more, we want to hear from you. If you have a knack for developing clever, attention-grabbing headlines, let’s talk. If you’re also passionate about the cybersecurity industry, then you may be perfect for this position.
What you will do:
- Write clear, concise, and persuasive copy for a wide range of communication formats, including websites, events, advertising, demand generation campaigns and landing pages, paid search, social media, video scripts and more, that aligns with brand guidelines, tone of voice and marketing objectives.
- Translate complex offerings and messages into simple, pithy writing; create captivating headlines and calls-to-action that attract and convert target audiences.
- Optimize copy for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other SEO best practices.
- Collaborate with graphic designers, videographers, and other content creators to develop multimedia content assets that enhance the overall storytelling experience.
- Optimize copy for key channels and different stages of the growth flywheel, maintaining a strong focus on conversion and making informed decisions through qualitative and quantitative data.
How you’ll stand out from the crowd:
- Exceptional writing and editing skills; especially adept at short-form content
- Experience in generating promotional copy for a wide range of formats, including display advertising, event signage, web pages, campaign assets, and more
- Broad portfolio of creative work, showing copywriting and conceptual skills across multiple channels, specifically digital experiences
- Eye for detail and a keen understanding of the role that copy plays in great design and user experiences
- Curious, self-motivated, and eager to learn – able to probe a variety of sources for answers
- Strong interpersonal and communication skills; comfortable working closely with different departments
- Ability to work on multiple projects simultaneously
- Capable of working in a fast-paced, high-growth environment
- 5+ years of copywriting experience, either in-house or at an agency, creating impactful creative concepts and copy for a B2B technology company
- Experience in cybersecurity a plus
- Degree in Communications, Journalism, Creative Writing or related field
Preference for the role to be based (hybrid) in Newton, MA.
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
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Nearest Major Market: Boston
