copywriter Warwick, West Midlands, England
Job description
Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.
Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.
Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry. Do you have a passion and appetite for evolution? Come and join us!
About the role:
On a daily basis you’ll be responsible for:
The successful Copywriter will be responsible for writing and editing content for a variety of projects (including print, web, video, and social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging. This role is key to ensure a clear and concise communication to our customers about our products and services.
On a daily basis you’ll have the opportunity to;
Lead the day to day management of all B2C social media and digital marketing activities to drive brand awareness, engagement and conversion
Develop and create social media content and campaign calendar across Baxi Facebook Twitter, Instagram, Tik Tok and YouTube, working with internal and external partners to develop content plans, and ensuring adherence to brand guidelines and compliance with advertising standards
Develop creative, innovative content for social and digital channels to engage with homeowners and promote brand-focused messages
Manage digital marketing activity across PPC, remarketing and display advertising to drive conversions and leads, to include ad copy, landing page optimisation, creative assets and key messages
Identify website content and customer journey improvements to drive homeowner engagement and conversion and implement an ongoing improvement plan
Provide reporting and ROI on digital and social marketing activity in line with the objectives by channel and campaign, and identify recommendations for future activity based on results
Interested in environmental and sustainability issues.
Degree level education with significant experience in communication.
Brilliant copywriting, speech-writing and proofing skills.
An ability to manage and brief design agencies.
Strong understanding of media platforms and ability to create engaging content.
Confident presenting skills and an ability to write and run workshops.
Management of external agencies and suppliers
About you
We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to;
Experience in Content creation, writing engaging copy and creating assets for use across digital and social channels
Proofreading and editing
Extremely organised with excellent attention to detail
Experience of managing digital marketing campaigns including PPC and remarketing
Agency management and briefing
Extensive knowledge of social media platforms – both organic and paid.
Communication and stakeholder management
Strong verbal and written skills
Analytical and able to make recommendations based on data
Stakeholder management
What we offer
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
Diversity and inclusion:
We’re a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, it’s great for us!
We welcome each and everyone of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Flexible working:
We’re happy to consider flexible working requests where operationally possible but do need to be mindful of individual role requirements and business needs
Recruitment Agency notice:
Thank you for your interest in supporting our mission! We already have a preferred partner list we’ve carefully selected to work with us for the fulfilment of our vacancies. Because of this, we don’t accept any speculative or unsolicited applications that may impact the experience of our candidates and/ or impact your ability to work with us in the future. If you’d like to collaborate with us, you can send your details over to our procurement team.
