content writer London, England
Job description
Company:
Established in London in 1991, McQueens is the largest luxury flower business in the UK. With headquarters in London and operations in New York and Korea, McQueens is ambitiously international, with plans to expand into other countries in Asia, The Americas and Europe.
McQueens provides a broad range of services comprising spectacular weekly flowers for hotels, restaurants and businesses, memorable events at any scale, and retail and online shops - serving some of the most discerning clients and partners around the world.
As well as providing an outstanding floral service, the McQueens Flower School has become one of the most respected and attended flower schools in the world – attracting students from all over the world.
Over almost 30 years, McQueens has established a reputation of being one of the world’s most visionary and creative design brands – followed by more than 230,000 on Instagram!
Role:
We are looking for a talented and creative Content Creator to join our luxury floral events company, McQueens Flowers. As a Content Creator, you will play a pivotal role in developing and executing captivating content strategies that showcase our exceptional floral designs and elevate our brand presence across various digital platforms.
This role requires a keen eye for detail, a passion for storytelling, and the ability to create visually stunning and engaging content that resonates with our high-end clientele. If you have a deep appreciation for luxury, an innate understanding of aesthetics, and a flair for crafting compelling narratives, we invite you to join our dynamic team and contribute to our mission of delivering extraordinary floral experiences.
Duties:
- Develop and implement a comprehensive content strategy that aligns with the company's brand identity and marketing objectives.
- Create visually captivating and highly engaging content across various digital platforms, including social media, website, blog, and email marketing.
- Collaborate with the design and floral teams to concept and execute visually stunning photoshoots and videos that highlight our exquisite floral designs and events.
- Write compelling social media posts, blog articles, website pages, email newsletters, and other marketing materials.
- Curate and source high-quality visual assets, including photography and videography, to supplement content creation efforts.
- Stay up to date with industry trends and develop innovative content ideas to maintain a fresh and dynamic online presence.
- Manage the content calendar, ensuring timely and consistent delivery of content across all platforms.
- Monitor and analyse content performance metrics, such as engagement, reach, and conversion rates, to identify areas for improvement and optimize content strategies.
- Collaborate with the marketing team to align content with marketing campaigns and promotions, ensuring consistent messaging and brand representation.
- Stay informed about industry best practices, emerging platforms, and new technologies to leverage opportunities for content innovation.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A background in Fine Arts or Design is a plus.
- Proven experience in content creation, preferably in the luxury, lifestyle, or events industry.
- Exceptional creativity and ability to conceptualize and execute visually stunning and engaging content.
- Excellent writing and editing skills, with the ability to craft compelling narratives and adapt the tone of voice to suit different platforms and audiences.
- Proficiency in visual storytelling, with an eye for aesthetics, composition, and attention to detail.
- Strong understanding of social media platforms, trends, and best practices, including Instagram, Pinterest, Facebook, and LinkedIn.
- Knowledge of content management systems (CMS) and basic HTML/CSS skills to update and maintain website content.
- Experience with photography and videography, including basic editing skills, to capture and showcase our floral designs and events.
- Familiarity with SEO principles and keyword optimization to maximize content visibility and reach.
- Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Job Types: Full-time, Permanent
Benefits:
- Company events
- Company pension
Schedule:
- Monday to Friday
Ability to commute/relocate:
- London, Greater London: reliably commute or plan to relocate before starting work (required)
Experience:
- Content creation: 1 year (preferred)
Work Location: In person
