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Job description

With 19 service centers nationwide, McNICHOLS CO. is North America’s leading supplier and fabricator of “Hole Products”, including Perforated and Expanded Metals, Wire Mesh and Designer Metals, as well as a complete line of Metal Grating and Flooring Products. Founded in 1952 by the late Robert L. McNichols, the Company was established on strong values, high ethical standards and a commitment to employees and customers.

We have a great opportunity for a Marketing Content Specialist to join our HOLE team. This position will focus on developing and distributing content across all marketing channels. This role will help strategize, develop, and execute short and long-form content for external and internal material including social media, blog articles, ad campaigns, website copy, and more. This role will help position McNICHOLS as the nation’s leading metal supplier and industry resource for information.

This position is based at our corporate office which is centrally located at Rocky Point, overlooking the bay waters of Tampa Bay.

Responsibilities

• Plan, create, publish, and share new content (including original text, images, and video) across media (including but not limited to social media (organic and paid), email marketing, print, video, and other digital channels.) on a consistent basis that builds meaningful customer connections, increases brand awareness, encourage community members to engage with the brand and generates leads

Below are the four primary functions of this role:
Content Creation:

• Design, copywrite, and create engaging on-brand content (images and video) that aligns with our brand guidelines that is helpful and engaging, and continues to build consumer awareness, trust, and advocacy

Social Media Marketing:

• Responsible for management, and engagement of all social media platforms as well as creating and publishing content on a consistent basis
• A deep understanding of social emerging trends, communities, conversations, algorithms, and updates
• Paid: Manage paid social media campaigns - experience in Facebook Ads Manager, LinkedIn Campaign Manager, and other social media advertising platforms a plus
• Organic: Act as the community manager for our customer and prospect segments online and across social platforms, listening, engaging, and serving our community members and addressing their questions and needs

Email Marketing:

• Develop and distribute consistent mass marketing email campaigns and oversee the expansion and management of our SMS program
• Ensure all Email and SMS campaigns adhere to our quality standards and continually improve engagement metrics through testing and campaign optimization

Project Management:

• Manage the content calendar for the various digital channels and platforms
• Review and report on social media analytics to gain channel and content performance insights to improve future performance

Qualifications

• Bachelor’s Degree in Business, Marketing, Advertising, or a related discipline is preferred.
• 3+ years experience in social media management (paid and organic), email development, campaign strategy, copywriting, and/or marketing analytics
• Ability to jump from the creative side of Marketing to the analytical side
• Experience with Adobe Creative Cloud - especially Express or Photoshop, or other design tools
• Demonstrates strong writing skills with an eye for content, voice, and business objectives
• Manage paid social media campaigns, budgets, advertising platforms, and social media management platforms such as Sendible
• Decision-making skills - A self-starter who can manage multiple projects simultaneously where priorities continually change and meet tight production deadlines.
• Acute attention to detail and superb time/task management skills
• A passionate digital marketer who researches and analyzes content and industry topics to ensure that content is relevant and appealing to the target audience
• Ability to travel (5-10%), work independently and in a team to meet deadlines
• A positive attitude that is enthusiastic about our mission of serving our customers
• Must be curious with the need to learn and take the initiative to find answers
• Agency experience is a plus
• Photo and video experience including planning, shooting, and editing is a plus
• Experience in WordPress or similar content management systems, a plus

A portfolio or link to electronic work samples is preferred when submitting your consideration for the position.

McNICHOLS is proud to reward our team with quarterly recognition incentives and a generous benefits package including 1st day eligibility for health insurance, three weeks of PTO, 9+ paid holidays, 401k with employer match and Company provided disability/life insurance.

McNICHOLS CO. is a Drug Free Workplace and strong advocate of workforce diversity.

We invite you to visit mcnichols.com/careers to learn more.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• What is your desired compensation?

Work Location: In person