Content Marketer Birmingham, England
Job description
Content Marketing Director for US Firm [Remote] (UK Hours)
About Morgan and Westfield
They say selling a business is an art – we’ve turned it into a science.
- Our Speciality: Our only specialty is selling businesses with annual revenues of up to $500 million.
- Global Presence: We’ve completed hundreds of transactions on behalf of our clients in over a hundred industries and represented business owners and buyers in North America, Central America, South America, Europe, and Asia.
Why Us
- Stability: Our founder has been in the industry for 20+ years and started the firm over 14 years ago.
- Culture: We are a boutique firm with a friendly, non-corporate culture, with team members working remotely from around the world.
- Flexibility: Semi-flexible work hours are available.
- High-Quality Content: You will work directly with our company founder who is the host of our podcast. He has written six books on M&A and runs the number one podcast in our industry.
Benefits
- Long-term retention plan
- Flexible work schedule (core hours + flex-time, work from home)
- Vacation & sick leaves
- Monthly performance bonus
- Health care reimbursement
- Annual attendance bonus
Career Overview
Your primary goal is to help grow our company by executing our marketing strategy, which is based on content production. We produce 100% original, high-quality content -- the majority of our content is written by our founder. He wrote five books last year on M&A and also runs the number one podcast in our industry – M&A Talk.
You will also assist us in managing our podcast, M&A Talk, which is the #1 show exclusively focused on mergers and acquisitions. Our past guests have included experts from the following companies: Deloitte, Wells Fargo, Forbes, PricewaterhouseCoopers, Goldman Sachs, Citigroup, Merrill Lynch, GE, JP Morgan, Ernst & Young, Procter & Gamble, Credit Suisse, Boston Consulting Group, Morgan Stanley, KPMG, Bank of America, and IBM. The main goal of our podcast is to attract new clients. You can listen to the podcast at www.morganandwestfield.com/resources/podcast.
Our marketing strategy is pull-based; we aim to attract clients by developing intelligent content in a variety of media. In summary, our marketing philosophy revolves around producing helpful, engaging content and then making sure our potential clients are aware of that content.
We believe that developing authority and credibility within an industry is the most reliable marketing strategy. Our clients are hardworking, down-to-earth business owners and our content is similarly down-to-earth and matter of fact. By being a content leader, we position ourselves as experts in our industry.
Following are some of the types of content you will be involved in producing and marketing: Podcasts, e-Books, articles, email newsletters, marketing programs, online advertisements, seminars, webinars, audiobooks, blogs, white papers, articles on third-party websites (ex: industry publications and trade journals), paid advertising (PPC) and much more.
If you’re highly experienced, then you will have significant freedom and authority over developing and executing your strategy.
You will have significant freedom and authority over developing and executing your strategy.
Job Description: Digital Marketing, Content Marketing, Email Marketing, Analyzing & Monitoring Performance, Editing, SEO, SEM, Keyword Research and Optimization, Competitor Research, Link Building, and quality Control
Key Responsibilities
Marketing and Content Development (Learn More Here)
- Help perform initial research and create reports, blog posts, articles, white papers, research papers, books, podcast scripts, third-party articles, stories, email courses, news releases, marketing content, and more.
- Research industries, companies, and comparable transactions.
- Repurpose content into various formats and for various audiences.
- Monitor the performance of content via downloads, views, and shares on a variety of platforms.
- Manage the content production processes, including publication across platforms.
Manage our Podcast
- Identify and invite potential guests through LinkedIn and email.
- Brainstorm and implement new methods for inviting high-profile guests to the show.
- Manage the scheduling process for guests.
- Coordinate the entire production process from start to finish with our host, audio editor, writers, and editors.
- Write the show notes for each episode.
- Post the podcast episodes to our website and other channels.
- Test and measure all activities in the production process to improve results.
- Monitor the performance of content (downloads, views, shares) on various platforms and make improvements and other changes as needed
- Identify new methods for marketing the podcast and increasing the listenership.
- Research similar podcasts and generate ideas for improving our show.
- Brainstorm and implement ideas for repurposing the shows into other forms of content, such as articles or books, and increasing the exposure for the podcast.
- Assist us in launching a new podcast in a related niche.
- Create methods for advertising and marketing our other product – M&A University, which offers other audio courses related to business valuation and M&A.
Miscellaneous
- Manage projects with other teams, such as writers, editors, web developers, and others, with a focus on driving them to completion, as opposed to simply following up.
- Perform other duties that may be assigned from time to time.
Your Role and Team
- You will work with a small, cohesive, high-performing team responsible for creating content and marketing our business.
- Your objective is to help our business grow.
- You will be responsible for managing all of our marketing strategies from beginning to end.
- This highly demanding role includes a broad range of duties, but it offers the maximum opportunity for personal and professional growth.
- This is an ideal role for someone with experience in content marketing who is seeking a challenging, long-term career with autonomy, and who wants to work with a company that is 100% committed to their long-term professional development.
Advantages
- Your salary will increase commensurate with the degree to which you can operate autonomously and acquire new skills.
- You will receive the maximum degree of independence and responsibility, both operationally and strategically. We’re looking for driven, proactive self-starters committed to excellence in their careers.
Qualifications
Experience
- At least five years of content and online marketing experience.
General Skills
- Perfect interpersonal, written, and spoken English skills.
- Tech-savvy with experience in Google Docs and the ability to quickly learn new software.
- Results-oriented with strong execution skills and the ability to prioritize between multiple projects.
- Excellent organizational, project management, and time management skills with a strong ability to work independently.
- Proactive with an ability to be flexible, quickly adapt, and make independent decisions.
Hours and Home Office
- This is a full-time role - you should have no other conflicting obligations.
- Must be able to work full-time during Europe Business Hours (semi-flexible hours are possible).
- Home office required with reliable high-speed internet and a noise-canceling headset.
Our Values
- Learning: We are sincerely committed to those who are highly invested in their own learning and professional development. We reward those by providing access to our library of hundreds of Kindle and Audible audiobooks.
- Simplicity: We work extremely hard to keep things as simple as possible by making intelligent decisions, which reduces stress, minimizes the possibility of errors, and enables scalable processes.
- Openness: We have zero tolerance for office politics and achieve this through our open, supportive working environment in which feedback is regularly encouraged.
Next Steps
Our hiring process is thorough. In addition to interviews with HR and department managers, we conduct extensive background and business reference checks with as many sources as possible. This will include a criminal background investigation at our expense before any employment offer is extended. We may also require that you provide us with copies of recent performance appraisals and proof of salary.
Our Philosophy
“Morgan & Westfield seeks to hire the best and entrust them with as much responsibility as they can handle. You won’t find another company that invests as much in your learning and professional development. But we only commit to the best of the best – people who are dedicated to their career long-term.”
Jacob Orosz, President
Job Type: Full-time
Pay: £25,000.00-£35,000.00 per year
Benefits:
- Company pension
- Flexitime
- Work from home
Schedule:
- Monday to Friday
- No weekends
Supplemental pay types:
- Loyalty bonus
- Performance bonus
COVID-19 considerations:
Remote
Experience:
- B2B marketing: 5 years (required)
