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Title: Content Marketing Specialist

Date: February 24th, 2023

Functional Area: Marketing

Reports to: Marketing Director

With a mission to humanize technology and create better human experiences, TheAppLabb is an innovation company focused on transforming businesses through intelligent and immersive business applications. We ideate and build fully custom solutions with emerging technologies like Artificial Intelligence, IoT, Virtual Reality, Augmented Reality and Blockchain.

The Opportunity

Role Summary

This position can be either a perm role or contract role, we also welcome freelancer to apply for this position.

The Content Marketing Manager is responsible for planning, developing, and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content.

What you will do (Role Responsibilities)

• Deeply immerse yourself in the TAL brand and website to create content that supports our sales and conversion objectives and desired brand identity in the industry
• Researching, writing, and editing high-quality content that address the most important questions and challenges our potential clients are facing. This includes but is not limited to checklists, guides, eBooks, whitepapers, case studies, gated long form content, video scripts/outlines, nurture emails, sales scripts, outreach emails, presentation decks repurposing high performing content (infographics, checklists, nurture flows etc.).
• Develop and maintain a cross-platform content strategy and calendar that encompasses the goals of a company and aligns with the company's brand, tone and shared sales and marketing team KPI’s
• Regular publication of new content such as blogs and outreach articles based on sales and brand insights and requirements
• Regular interviews of stakeholder and internal subject matter experts in order to develop related though leadership content
• Writing, editing, and reviewing email nurture flow content, newsletters, webinar outlines, whitepapers, case studies, longform content, website copy, landing pages, campaign landing pages
• Ownership of all analytics and reporting for content marketing programs to ascertain and track content engagement on an ongoing basis
• Creating Social media posts for community engagement and long-term content promotion to build a following on social media
• Ongoing curiosity around best practices in the industry and review competitor content across all platforms to assess gaps and needs for additional content
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining informative
• Work closely with marketing and sales teams to create digital content and monitor its performance and effectiveness on an ongoing basis
• Develop and maintain a content reporting dashboard that tracks performance and delivery across all platforms
• Provide editorial, creative, and technical support to team members
• Regularly test and refine content efforts based on insights, performance, and results
• Other duties, as assigned

What you'll need (Required Qualifications)

Formal Education or Equivalent

• Bachelor's Degree in Communications, Journalism, English or related field OR
• College Diploma in Communications, Journalism, or related field

Years of Experience

• 4+ years demonstrated experience in developing targeted content for an agency or in a similar B2B tech services based organization

Competencies

• Ambitious
• Focused
• Creative and imaginative
• Analytical
• Organized

Specialized skills, knowledge, or certifications unique to this role

• Solid experience in using tools such as Google analytics, Hubspot and the Google Search Console, excited about tracking and measuring the performance of content across all platforms.
• Metrics Obsessed
• Content creation skills
• Editing skills
• Planning skills
• Research skills
• Content promotion skills
• Grammar and writing skills

Why you’ll love TheAppLabb:

We are proud to be certified as a “Great Place to Work, Canada”. We're a motivated team with laser-focused mission to create exceptional experiences. At TheAppLabb, our culture is geared towards creativity, collaboration, and flexibility.

• We adopt a remote-first working model with a work/life balance you can brag to your friends about
• Premium Medical, Dental, Vision and Life insurance plans through Manulife
• We give you tools to stay healthy, mentally, and physically with access to multiple wellness resources including Manulife EAP and counselling services
• We also reward your efforts to stay healthy with our incentivized wellness programs
• Paid vacation time and additional personal days and sick days
• Coaching and Learning and Development to ensure you have the training and education you need to thrive in your career
• We add a bit of sparkle to your special days with our birthday surprises and special day celebrations
• A diverse leadership team with an open-door policy to help you grow and succeed at your career goals
• Monthly town hall celebrations for all employees to meet and connect with each other, align the Company to the same goals, build our Company culture and celebrate awards
• Acknowledge and recognize employee efforts by having monthly awards (Employee of the month, Employee with Most Growth, Leadership Award etc.)
• We encourage a healthy lifestyle by incorporating fitness challenge incentives in our Company
• Employees have the freedom to choose their own equipment which Company provides them with
• TheAppLabb’s strong values and principles guide our employees to work with honesty, integrity, teamwork, and empathy
• Company Social and team building activities to keep our fun on (Virtual and in-person)

At TheAppLabb, we believe diversity and inclusion is a strength we cultivate. We are proud to be an equal opportunity employer and we do not discriminate based on race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, veteran status or any other legally protected status. Our work environment welcomes equity, inclusiveness, and diversity by providing accommodations throughout the recruitment process and during your employment here. If you require accommodation, please let us know and we will work with you to meet your needs. Please contact us at [email protected]. So, if you are looking for your next challenge, then this is your chance to join our team of exceptionally talented, creative, and innovative professionals working towards a unified goal.