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We are looking for people who are passionate about life and what they do. People who love the mountain lifestyle and who want to be at Snowshoe! We seek qualified candidates that exemplify our Core Values of Performance, Integrity, Collaboration, Environment, and most of all Fun!

Our goal at Snowshoe is to provide exceptional mountain experiences for our guests, employees, and community. We do so by embracing authenticity, celebrating our differences, and finding ways we can all connect through our shared passion for the mountain. At Snowshoe everyone is welcome, and we encourage you to be yourself. Simply put, you belong up here and we can't wait to see you on the mountain!

Work, Play, Get Paid and Enjoy the Perks:

• Free skiing + riding privileges with direct to lift access at 14 iconic resorts including: Snowshoe Mountain, Stratton, Palisades Tahoe, Mammoth Mountain, Steamboat and more!
• 401(k) plan (Available to any employee over the age of 18)
• 12 Discounted Friends and Family $25 Winter Lift Ticket Vouchers
• 30% - 45% off Snowshoe food & beverage locations (excludes alcohol)
• 30% off soft goods and 15% off hard goods at Snowshoe owned retail locations.
• Pro Deals from some of the industries top brands such as Smartwool, Smith, Dakine and North Face

RESORT OVERVIEW, CULTURE AND VISION

Snowshoe is the premier destination for Mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts. We offer 257 acres of skiable terrain, 1500 vertical feet, 57 trails and the best snow around. Enjoy our world class events, cool mountain temperatures, beautiful vistas and 11,000 acres of unspoiled wilderness.

OUR VALUES

Our organizational values describe our shared beliefs, the principles important to our organization; how we want to treat each other and our guests.

Integrity Performance Environment Fun Collaboration

POSITION SUMMARY :

This role is responsible for driving resort visits and revenue by developing and implementing digital marketing strategies through main resort website, ancillary websites, and local apps.

• Creation of content strategy and implementation for resort website. Day-to-day management of resort digital platforms is expected.
• Drive the digital consumer experience to be best-in-class, to bring innovations and optimizations and to generate content that fits within the brand guidelines and identity.

ESSENTIAL DUTIES

This position is responsible for the following job results.

Web Requirements

• Administer regular production and content updates across resort website on a day-to-day basis. Responsible for content strategy and outlines, copywriting, executing website updates and improving UX.
• Work with stakeholders on continuous site optimization for driving revenue, creating tests, and improving UX.
• Work with ancillary business departments to provide resort guests with accurate and beneficial information and upsell opportunities. Includes strategy building and implementation of promotions, products, activities, event information and general resort/guest information.
• Digest and deliver web analytics and reporting to the marketing team and stakeholders.
• Effectively implement, prioritize, and enhance Search Engine Optimization, ADA compliance, and schema across all websites.
• Maintain content on the resort website ChatBot with content audits and updates.
• Develop strategy and perform content updates on weather platform website, retail website, and blog.

Mobile App Requirements

• Perform content updates within the Local Mountain App.
• Work with ancillary business departments to provide resort guests with accurate and beneficial information and upsell opportunities.

This job description is an overview of the scope of responsibilities and is not intended to be an inclusive list of job tasks and expectations. With the evolution of this resort and position, the responsibilities of this position may change.

QUALIFICATIONS, KNOWLEDGE, SKILL AND ABILITY REQUIREMENTS

• Strong copywriting skills
• Knowledge of website strategy and CMS management. Sitecore experience preferred.
• Working knowledge of website strategy and CMS platform management. Sitecore experience preferred. Shopify, WordPress and Mountain Powder knowledge preferred but not necessary.
• Working knowledge of Google My Business, Google and/or Adobe Analytics, Microsoft Clarity, basic HTML and Adobe Target preferred.
• Proficient in Adobe Creative Suite.
• Ability to work under deadline pressure and handle many projects at once.
• Self-starter, assertive, go-getter with high energy and desire to grow the business.
• Strong sense of ownership and accountability. Resourcefulness in solving problems.
• Strong organizational skills. Keen attention to detail and follow-through.
• Ability to build productive cross-functional relationships to support the strategic goals of the organizations.

LEADERSHIP

• Understands business complexities and assumes responsibility for driving change
• Leads employees or teams of employees to achieve goals
• Guides employees through periods of change, even during difficult times or in the face of hard business decisions
• Exhibits honesty, integrity in an environment of mutual respect and trust, core values, reliability

ENGAGEMENT

• Is inquisitive and curious, always asking questions; Seeks new and/or different or ways to improve the business; Thinks outside the box
• Is recognized by others (internally and externally) as being engaged in their role, and someone who can often see things that others have not
• Inspires, motivates, develops, energizes, and creates engaged employees, with a solid record of employee retention
• Demonstrates true passion for the job, the resort, and the company overall
• Displays rigorous commitment to the environment, financial and safety of self, business, and inherent risks through stewardship.

COMMUNICATION

• Communicates clearly and appropriately - both orally and in writing
• Responds to questions or requests in a timely manner
• Conducts regular one-on-one and departmental meetings to ensure a good flow of information
• Recognizes and rewards the achievement of his/her team and others; Ensures thank-yous are delivered
• All communication is down home and strives to improve upon a high level of guest service in a friendly manner
• Proficient in use of technology to include Excel, Word, the Internet, desktop publishing and database management software programs. Is able to learn quickly those applications not known.

DELIVERY

• Achieves high-quality business outcomes for the division as well as delivering good results that help the business overall
• Delivers highly accurate end-work product personally and through overseeing others
• Able to analyze numbers and draw conclusions from statistical information
• Meets or exceeds financial goals, budgets, forecasts
• Creates successful strategies that produce results, but is also willing to accept responsibility for shortfalls when appropriate
• Ensures a guest driven atmosphere and improves commitment to a service level that exceed our guests' expectations

FLEXIBILITY

• Adapts and is flexible to changing business circumstances across a season, a fiscal year, and/or multiple years; Exhibits willingness to change
• Adjusts budgets and reforecasts as needed across the year based on changing business needs
• Exhibits flexibility in their thinking, will bend when needed, and will lobby others to change when necessary
• Inspires a unified team through understanding was is required for successful, cooperative and fun team success

TRAVEL REQUIREMENTS

Any employee or volunteer who operates a company vehicle including cars, trucks, snowcats, snowmobiles, or heavy equipment is required to comply with the Driver's Standards Policy. This policy also applies to employees or volunteers driving their personal vehicles for company business more than four times per month, averaging 30+ miles per trip. All drivers should receive a full copy of the Alterra Driver's Standards Policy; if you have not - please contact your Risk/Safety or HR/EE Department.

PHYSICAL DEMANDS AND WORKING CONDITIONS

This position may be required to work evenings, weekends and holidays.

Office Environment:

• Able to lift, carry, or otherwise move and position a minimum of 20 pounds on an occasional basis.
• Manual dexterity to operate a computer and other common office equipment on a constant basis.
• Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.
• Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.
• Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.
• Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Vision occurs continuously with the most common visual functions being those of near vision and depth perception. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

An Equal Opportunity Employer