content manager Edinburgh, Scotland
Pike+Bambridge
Full Time
Edinburgh, Scotland
40000 - 30000 GBP ANNUAL Today
Job description
Mobility is set to change more fundamentally than it has in a century.
The very foundation of how we move about is being shaken to its core, with electric vehicles,
autonomous driving, and ride hailing set to completely revolutionise the delivery of mobility in the
2020s.
Meanwhile, the service delivery of how we browse, buy and finance our cars is changing at similar
break-neck speed. Tesla’s success has sounded the death knell for the large, out-of-town retail
spaces with the intimidating, opaque environments that car dealerships have become synonymous
with.
Over the next 3 years, we’re set to develop and deliver an entirely new online journey for clients,
centred around the personal, expert client experience we have become known for.
We will retain this personal approach, while developing an unrivalled digital experience for clients, harnessing our expertise for the professional markets we serve.
We’re building a marketing team to help turbo charge the work of our already established superstar sales team. Marketing at P+B will accelerate new customer lead generation, optimise leads through the sales funnel and engage our existing drivers (customers) to make them love P+B and come back and back again every time they need a new vehicle.
The Role:
As a member of a small team, you’ll have a broad remit, being responsible for developing the content strategy and delivering the output of all written content from Pike + Bambridge, ranging from material to support our sales team, through to company website and social media. Plus chipping in any time we need to put out written “stuff” (think ads, press releases, event stands, if it’s got words on it you’ll have to cast your eye over it). While you’ll be the only person in “content” for the time being, don’t worry, you won’t be writing everything alone. There’s scope to recruit a bank of freelancers to help with the output, and currently our whole team are tasked with creating copy for their areas, but we need a strong editorial hand to help with the quality of their output and efficiency of our content creation process.
You’ll also take ownership over our brand social media channels, so you you’ll need to be as adept at putting out short form content as you are long form, and not be afraid to turn your hand to visual and video content where this. Putting out words is not enough, we need to know they are having impact. Ultimately, it’s about delivering quality leads for our sales team to put into a Pike + Bambridge car, you’ll need to work across multiple measurement tools and metrics to show how we take people through from their first interactions with the brand to becoming a customers.
We appreciate this is a wide remit, to be responsible for all written content types, but as a small business everyone has to roll their sleeves up and get mucked in on several different areas at this stage of our growth. In time there might be scope to specialise and go deep in a particular area of content, but for the foreseeable future we need a content generalist who can try their hand at all content types.
Experience / Skills Required
- You might not be skilled in all these areas right now, but even if you feel you don’t cover all areas of the role, we’d still encourage you to apply and tell us how you might learn those areas that you don’t have current experience with;
Excellent writing skills with demonstrable experience of creating written content for at least two of marketing, sales or product teams.- Experience as an editor for a wide range of content produced by other parties, internally or externally.
- Knowledge of at least 2 of: SEO, Email Marketing, Social Media marketing.
- Evidence of how you have previously analysed content effectiveness and how it contributed to commercial success.
- You love to be at the intersection of strategy and execution, knowing your vision is only as good as the results you deliver.
- A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills.
- Ability to work across a business and influence individuals and teams outside your core function.
- Experience with Wordpress CRM and a range of other marketing and data analysis tools.
Nice to have:
Knowledge and experience of the car industry.- A personal interest or professional knowledge of sustainability related topics- a shift to electric vehicles is a big part of our longer-term strategy.
- Experience working in a regulated environment- We sell financial products.
- Experience working in a fast paced, rapidly scaling founder run business.
Our Benefits
- £30,000-£40,000 per annum, with exact salary based on your experience and capability.
- Company contribution Pension scheme
- Private Health insurance
- An additional day off on your birthday
- Opportunity to be part of our EMI-qualifying share scheme
- Hybrid work environment (minimum 2 days/week, but you can be in the office all week if you prefer)
Our Recruitment Process
- We have a three-stage interview process, giving you plenty of opportunity to learn about Pike + Bambridge and the role. While the vacancy will remain open until filled, we expect to commence initial candidate screening w/c 17th July.
20-minute call for an initial screen, two-way culture fit and more info on the role- 90-minute in person interview - conversational style, taking a deep-dive into previous experience, the role and culture at P+B. This stage may also require some preparation in advance by way of a presentation or case study.
- 60-minute final interview over lunch including agreeing metrics, role plan and any final questions.
You:
Are always looking for ways to improve and grow.
Hate letting people down.
Want to be proud of where you work.
We:
Care more about your intelligence and values than your experience.
Aren't afraid to make mistakes and learn from them.
Think like a customer.
Pike+Bambridge
www.pikeandbambridge.co.uk
Edinburgh, United Kingdom
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
