content manager Atlanta, GA

Janus International

Full Time Atlanta, GA 83474 - 55747 USD ANNUAL Today

Job description

Overview:

We are seeking an experienced, energetic, and self-driven Marketing Content Manager to help us bring our corporate, product, and customer stories to life. As a member of the Content team, you will work very closely with the marketing team to write, edit, and proof ALL external facing content and internal messaging and training content to ensure brand consistency and adherence to tone and voice. We are looking for an individual that is a storyteller at heart, has proven experience creating impactful and powerful written content, and is looking to be a core part of the team that is defining and building an industry leading brand. You need to be an organized self-starter that can research any topic, develop POVs, and establish thought leadership. You have a deep sense of the marketing funnel, audiences, and personas and are able to create content that is personalized to the audience and results in high engagement and conversion.

Responsibilities:

Write content for all our audiences across all stages in the funnel for our Janus International Group brands—including, but not limited to: R3, Facilitate, Janus Commercial, ASTA, BETCO, DBCI.
Copy/edit content created by other teams to ensure compliance with our tone and voice and brand personality.
Imbue SEO best practices into all web copy.
Create content in simple and powerful language that is impactful and invokes an emotional response to act.
Be diligent to ensure brand adherence and consistency across all communications.
Expert at long-form storytelling and short-form punchy copy.
Develop paid search ad copy and embrace a test-and-learn mentality.
Expert at top-funnel, thought leadership writing as well as conversion-focused writing for demand gen and digital.
Help evolve our tone and voice guidelines to align with changing needs.
Perform the research needed to develop the story, take a data-driven approach by testing to validate assumptions, and optimize copy for SEO performance and growth.
Become an expert in our products and audiences to create meaningful and actionable content that resonates with our target personas.
Work closely and collaboratively with the design and web development team members to create compelling, creative, high-performing, and impactful brand campaigns.
Create all types of content from blog posts, eBooks, case studies, video scripts, web pages, presentations, sales brochures, social and paid search ad copy, emails and more.
Demonstrate executive presence when working with stakeholders across the company.
Other duties as required.

Qualifications:

Bachelor’s degree in Communications, Marketing, Journalism, Writing, English, or related areas.
Minimum of 5 years of experience as a content strategist, copywriter, or similar role.
A writing style that is simple, powerful, and impactful.
Solid understanding of SEO and familiarity with SEO tools like Clearscope and Moz-.
A combination of B2B and B2C experience is preferable.
A solid understanding of design thinking, user stories, and funnel-based storytelling.
Expertise with audience engagement and market research.
Experience with long and short forms of writing.
Relentless attention to detail.
Proven ability to successfully work with and build trusted relationships both internally and externally.
Experience with CRM software and digital marketing tools.
Solid knowledge of SEO and web analytics.
Experience using Monday.com a plus.
Ability to travel overnight to tradeshows, etc.; up to 25%

PHYSICAL DEMANDS:

Regularly required to sit, stand, and walk.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

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