content manager London, England
Genesis Global
Full Time
London, England
55000 - 30000 GBP ANNUAL Today
Job description
Who We Are
Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged or customizable solutions and deep expertise in capital markets and financial services. Genesis supercharges developers to rapidly delivery high-performance, resilient and secure applications replacing the buy versus build challenge with a buy-to-build solution.
At Genesis, we place a premium on cultivating and preserving an inclusive and respectful company culture where the foundation of our success is a diverse workforce of individuals with unique perspectives, diverse identities, varied experiences, and a range of cultural backgrounds. We have the vigor and passion of a startup and the skill and experience of a scale-up, consistently refining and exploring ways to make work better for everyone.
To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change.
If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis.
What we are looking for
We’re looking for an experienced Content Marketing Lead who can enable the business to achieve its mission by ensuring that Genesis Global and our offerings are in front of our potential customers in the optimal place and time.
You will design and deliver a best-in-class content marketing plan that drives performance for Genesis Global. We foster a team culture of being the best version of ourselves, pushing for improvement and always delivering amazing results. As our Content Marketing Lead, you’ll be the content marketing subject matter expert, and inspire the business with the capability to create surprising and delightful marketing campaigns.
In this position, you will plan, write and deliver content across the funnel to support our online and offline marketing channels that drive awareness and ultimately conversions. Your day-to-day will involve ideating, strategizing, writing and creating, based on user-data, audience segmentation, channel selection, messaging and conversion optimisation.
As a Content Marketing Manager, you will play a pivotal role in developing and executing content strategies that effectively communicate our value proposition, drive brand awareness, and generate demand for Genesis Global. You will work closely with cross-functional teams to create compelling content that resonates with our target audience and supports our overall marketing objectives.
We’re looking for a Content Marketing Lead who can enable the business to achieve its mission by ensuring that Genesis Global and our offerings are in front of our potential customers in the optimal place and time. If you are a creative and strategic thinker with a passion for content marketing in the B2B technology and financial industry, we would love to have you join our team.
How You'll Play Your Part
- Content Strategy: Develop and execute a comprehensive content strategy aligned with Genesis Global’s marketing and sales goals and target audience.
- Content Creation and project management: Create engaging, high-quality content across various formats, including blog posts, whitepapers, case studies, eBooks, videos, infographics, social media content, and more, for online and offline channels.
- Thought Leadership: Establish Genesis Global as a thought leader in the financial analytics industry by producing insightful and thought-provoking content.
- Content Distribution: Develop and execute content distribution plans across various channels, including our website, social media platforms, email marketing campaigns, industry publications, and events.
- Demand Generation: Collaborate with the marketing and sales teams to develop content assets that drive demand generation and accelerate lead conversion throughout the buyer’s journey.
- Optimise Content: Implement SEO best practices and coordinate with the web team to track and appropriately use key words in content to optimize for search, increase organic visibility and drive web traffic.
- Performance Analysis: Track and analyse content performance metrics and KPIs to measure the effectiveness of content marketing initiatives and identify opportunities for optimization.
- Creating promotional, long and short form content copy for each stage of the technology buying cycle (awareness consideration and purchase), personas and marketing channels
The Experience You Will Bring
- Experience in content marketing planning and execution and global marketing copywriting experience
- Proven experience as a content marketing manager or similar role in the B2B technology or financial industry.
- Demonstrable portfolio of successful content marketing campaigns and assets.
- Strong understanding of content marketing strategies, thought leadership, lead generation, and demand generation tactics.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and ability to adapt content to different target audiences.
- Experience with SEO best practices and content optimization techniques.
- Understand the different tonalities and audiences used for creating copy based on personas, sales cycles and channels
Join our Team
At Genesis, you will be surrounded by people and teams that challenge and inspire you to do things better, faster and smarter. What makes working at Genesis different? We support our team members who have trusted us with their careers through initiatives such as flexible working to promote work/life balance, and a continued focus on personal and professional development.
Genesis Global
www.genesis.global
London, United Kingdom
Stephen Murphy
Unknown / Non-Applicable
201 to 500 Employees
Company - Public
Enterprise Software & Network Solutions
2015
