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Donald Russell is a quality food business with a heritage in butchery based in Inverurie, Aberdeenshire. With three key arms to our business, we have been supplying hotel and restaurants groups in the UK since 1974 including Malmaison, Hotel Du Vin, 63rd and 1st, La Relais de Venise and The Goring to name a few. Our trade export arm exports to markets around the world including Europe, and Asia, and we have been selling direct to consumers via our website and contact centre for almost 30 years.

There has never been as better time to join Team Donald Russell as 2024 sees us celebrate 50 years and we expedite our journey of digital transformation and invest in our direct-to-consumer business to set us up for another 50 years.

Reporting to the Digital Marketing Manager, the Content and Social Media Manager will lead the content and organic social media strategy for donaldrussell.com and provide support to our trade business to maximise our trade relationships.

Remote with some occasional travel to Inverurie, hybrid or office based working arrangements are all possible.

About the role:

• Manage all content and social channels - translating our annual calendar into a content and social media strategy - creating and implementing a plan which reflect Donald Russell’s brand values across Facebook, Instagram, Tiktok, Linkedin, blog as appropriate to drive organic engagement metrics, conversions, and revenue.
• Create multi-media content which reflects our brand and food values, tells our story, and gives the customer reasons to buy to drive awareness, engagement, and conversion KPIs.
• Working with our butchery and Head Chef to ensure all content is accurate and ensuring all content is proofread, approved and of the highest quality.
• Support the Marketing Manager in bringing our annual calendar of fortnightly campaigns to life with engaging written content and storytelling.
• Continual review and improvement of the marketing content across Donald Russell’s marketing channels, including ownership of our product and brand content library, ensuring product descriptions are engaging, compelling and accurate and evokes action across our touchpoints.
• Consider and deploy all potential content, partnership and social media strategies including maximising trade relationships and influencer marketing opportunities.
• Responsible for award and accreditations calendar and all submissions.
• Analyse, review and report on social media performance and actively monitor benchmarks to provide actionable insights and improvements for future development.
• Achieve and report on content and social media KPIs as set by the Digital Marketing Manager including engagement, CTR, reach, traffic, conversion and revenue from content and organic social activities.
• Keep up to date with innovations in content, social media marketing and food retail to identify opportunities to improve.

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