Consumer PR Manager London, England
Job description
This is an 18-month fixed term position
Why LNER?
We go beyond. For everyone. Our vision is to be the most loved, progressive and responsible way to travel for generations to come. Now we're looking for the people who can deliver this, every day.
Since we took over on the East Coast mainline, we've been changing the face of rail travel. Our new Azuma train has brought faster journey times, more space and greater reliability. Our exciting plans to embrace new ideas, experiences, backgrounds and ambitions make this the ideal time to join.
Bringing passion. Being bold. Always caring. Owning it. They're the values that make us LNER.
Are you on board?
What will I be doing as Consumer PR Manager?
As the Consumer PR Manager at LNER you will generate effective and positive consumer publicity in the media. You will be responsible for developing creative and engaging content for business-wide PR campaigns and will build the LNER reputation with key existing and potential audiences using best practice in influencing, product placement and case studies.
The role requires the ability to work collaboratively with colleagues across the wider business, quickly establishing personal credibility, and to develop and maintain effective working relationships with high-level stakeholders. The role will require some out of business hours working as you will be part of the 24/7 press office team.
What else will I have responsibility for as a Consumer PR Manager?
- You will support the delivery of the LNER business plan, developing PR strategies and impactful/engaging consumer campaigns both standalone and to complement brand campaigns maximising PR impact across all media channels.
- Proactively bring ideas to the table to maximize PR benefit of LNER initiatives in the consumer marketplace – ensuring alignment with business priorities.
- Collaboratively work across other directorates as well as external partners such as Department for Transport, Rail Delivery Group and Network Rail.
- Support the Head of Media in communications and budget planning.
- Project manage as required for PR events and other media activity.
What will I need to be a Consumer PR Manager?
As a specialised role within the business, we are looking for someone who can hit the ground running within the team. We are looking for someone who is educated to degree level (or equivalent qualification) in a relevant subject area or equivalent through experience. Additionally...
- Experience in managing consumer PR campaigns and events.
- Knowledge of how to construct PR strategies and identify opportunities to maximise positive coverage.
- Ability to operate within a complex environment and be able to assimilate information quickly and easily.
- Experience working with external agencies.
- Collaborative team player.
- Proactive and able to work on own initiative.
- Stakeholder management skills.
- Project management experience.
What you'll get:
- Free travel on LNER + 75% off other companies' tickets (for you & dependents)
- Discounted international train tickets (after one year's service)
- 50% discount on LNER tickets for friends & family
- Generous pension scheme
- Annual cycle to work schemes/electric vehicle scheme
- Discount, savings and cashback scheme from top retailers
- Health & wellbeing schemes and discounts
- Host of training opportunities to help further your career
- Rewards & awards to recognise when you shine
What we believe:
To be the most loved, progressive and responsible train operating company, we must make a meaningful difference – always doing what's right for our customers, our people, the communities and destinations we serve, the future of the industry we lead and the environment we cherish.
We know that our people are the beating heart of everything we do. We are committed to creating an inclusive, engaged culture that supports everyone at every stage of their journey – and ensures that when you're at LNER, you can always be you. No wonder most people never want to leave!
Diversity and inclusion
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join LNER.
Developing our people
We are focused on creating a learning culture, to support our people to be the best they can be at work by providing them with the tools and resources to navigate their development and career journey.
Health & wellbeing
To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us.
What next?
As we say, we have fantastic opportunities for ambitious people from all sorts of different backgrounds, so now is the time to join the team at LNER – without delay!
Start your journey here
