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Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.

OPPORTUNITY

The Global Media Services team is a small team defining and scaling the best of Publicis Media’s media proposition through existing clients and new business prospects.

This team represents each core element of our global media practice: Data and Technology, Strategy, Operations and Business Development. Collectively, they are charged with defining a winning global media proposition and taking that to market to drive disproportionate growth for both us and our clients.

Success is defined as driving greater consistency of the media product across global markets, improving new business conversion and accelerating the development of existing clients.

KEY RESPONSIBILITIES

As Data, Audiences and Technology Solutions Analyst you will help us deliver on our mission of driving greater consistency in the smart application of data and technology across global markets and clients. You will play a key role in how we define and codify best practices for applying data and technology to the advertising planning process, and release these to stakeholders. You will collaborate with various stakeholders, including data and analytics leads, strategy leads, local account management teams, and new business development. Once here, you will:

• Collaborate with the Global Data, Audiences and Technology director, as well as client-dedicated Data and Strategy leads to support local client and market teams through training, coaching creating best practices
• Design and deliver presentations to a variety of stakeholders
• Collect and act on feedback to improve Global Media programs
• Support the Global Data, Audiences and Technology directors on new business pitches, by integrating our current products as unique differentiators for the agency
• Provide regular feedback and build a trusted relationship with your team, and nurture them to challenge the way things are done to achieve measurable, continuous improvements

THE PERSON

What you bring:

• 3+ years of experience in one of the following areas: consumer insight, market research, predictive analytics
• Experience in uncovering insights to support strategies for brands in media, content, and/or commerce
• A combination of client management and analytical skills
• A bias toward action and ability to work independently, delivering quality results in a timely manner
• Experience building and delivering presentations to a variety of stakeholders and in a variety of contexts: online and offline, to large groups of multi-national stakeholders or 1-1 tailored sessions, to people of varying seniority
• You will be part of a senior team and need to be comfortable working in a fast-paced environment, balancing the simplicity of story-telling with credibility in data and analytics

CRITICAL SKILLS

• Ability to apply analytical skills to client problems, thoughtfully combining data sources
• Ability to identify gaps in data application
• Excellent presentation and stakeholder management skills
• Excellent organisational and attention to detail
• Self-motivated and curious
• Ability to influence and motivate people

SUCCESS CRITERIA

• Adoption of global media processes and approaches
• Client retention and satisfaction scores
• New Business Conversion
• Improvement in media-driven effectiveness on selected clients
• Thought-leadership and general counsel to clients through TRR scores

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.

We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.