Job description
- Strategic planning: Serves as product manager overseeing the strategy, operational support, and on-going improvement of uOttawa's top-level website, www.uOttawa.ca, the University's most-visited digital presence. Develops strategies for improved information sharing, online content delivery and knowledge management within the central and External Relations digital team and the University Web community. Establishes strategic digital communications and marketing objectives for the central digital team to align these with the overall University business goals, the overall University Web and content strategy and to support and re-enforce the University’s brand strategy.
- Operations management: Creates web project plan documentation, determines requirements, creates timelines, allocates resources according to the project plan, creates budget estimates, and oversees successful completion. Optimizes productivity and maximizes efficiency for the maintenance of all External Relations, corporate and central administration Web sites. Analyzes requirements, identifies and evaluates options for project implementation including enterprise-wide applications, evaluating risks, benefits, complexity and flexibility of various options, making appropriate technology decisions for new and changing system requirements.
- Human resources management: Recruits, mentors, trains, develops, manages and evaluates staff ensuring capable and engaged resources. Supervises the work of the central digital team by facilitating and tracking project status, identifying problems and issues, allocating appropriate resources, and ensuring that projects are completed on schedule and at the highest levels of quality.
- Budget management: Assumes full responsibility, authority and accountability for the management of operating budgets related to digital projects for which this position is lead, including website development, supplier fees, online marketing and advertising costs, etc. Manages the development of RFP’s and quotes for outside suppliers related to these projects including all subsequent contracts.
- Project management: Plans and manages digital projects and initiatives for all groups under External Relations and central administration. This can include website and mobile site development (i.e. fundraising campaign websites), corporate digital campaigns, online advertising and pan-University Web tools. Manages large scale corporate website renewal projects. Collaborates with clients to establish priorities, develops plans, defines appropriate project management and control mechanisms, monitors and measures performance and takes corrective actions where required. Creates policies and guidelines for the use of uOttawa subdomains and collaborates with uOttawa IT Solutions management team
- A University degree in digital marketing, digital communications, business administration, marketing or equivalent combination of education and experience.
- Knowledge of digital media and the use of social media to educate, engage and inspire.
- Knowledge of how to develop persona, user journey and segmentation to develop tactical and strategy roadmaps.
- Experience using metrics to measure performance of websites, campaigns and digital channels to deliver strategies and provide recommendations.
- Knowledge of digital information technologies and how to use these in a strategic and efficient manner to support and re-enforce an organization’s brand and meet business objectives.
- Advanced knowledge of usability and accessibility best practices and standards as it pertains to digital communications channels (Web, mobile, SMS, e-mail, etc.).
- Minimum 5 years of industry experience with proven strategic results.
- Minimum 5 years in managing a large, production-oriented, high traffic web presence, preferably within a large, complex organization.
- Experience in strategizing and implementing digital marketing campaigns and initiatives.
- Experience in leading project teams, staff and outside suppliers.
- Experience in information structure and content strategy.
- Seasoned individual with excellent communication and presentation skills
- Strong judgement, initiative, creativity, flexibility, tact and diplomacy, as well as experience in dealing with conflict situations and sensitive issues that reflect on corporate image.
- Strong analytical, short and long-term planning and organizational skills.
- Strong interpersonal and leadership skills.
- Bilingualism - French and English (spoken and written).
Here are the required competencies for all or our employees at uOttawa:
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.
The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact [email protected] to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click
If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.
About University of Ottawa
CEO: Calin Rovinescu
Revenue: $100 to $500 million (USD)
Size: 5001 to 10000 Employees
Type: College / University
Website: https://www.uottawa.ca/
Year Founded: 1848